article thumbnail

The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% of total digital audio revenues in 2025. Podcasts are playing a huge role in the rise of digital audio advertising. Measuring the Effectiveness of Digital Audio Ads. this year.

article thumbnail

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

Digital video Ads, in the US alone, are predicted to grow significantly! Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. There are three main types of video ads : In-stream ads: (pre-roll, mid-roll, post-roll), but we’ll check that in just a sec!

article thumbnail

The WIR: US Senators Introduce a Bill to Break Up Google’s Ad Tech, Next 15 Agrees £310 Million Takeover of M&C Saatchi, and CTV Video Impressions Overtake Mobile

VideoWeek

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021.