Martech Series

FEBRUARY 27, 2023

Key among the company’s priorities are maintaining and reinforcing the company’s growth in the CTV and video market – which will reach more than $40 billion in revenues in the US in 2025* – as well as enabling greater data activation in the retail media space.

Impressions 87

Impressions Retail MarTech Advertising 87

illumin

NOVEMBER 24, 2023

billion by 2025. ChatGPT achieved 100 million monthly active users within the first two months of its launch – an impressive achievement. Additionally, a mid-2020 report shows that advertisers are now paying up to $45 per thousand impressions on Outstream ads.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. According to the World Federation of Advertisers (WFA) , “ad fraud is likely to exceed $50 billion globally by 2025 on current trends, second only to the drug trade as a source of income for organized crime.”

Cookies 82

Cookies CPL Ad Tech Affiliates 82

Digital Remedy

DECEMBER 30, 2021

CTV ad revenue growth will decrease slightly, following the huge spike, however, CTV ad spend will gain share of overall digital ad spending through 2025, passing 10% by 2024. The future of CTV ad spending is bright—more than doubling in 2025 to surpass $30b. Gen Z and Millennial users will continue to increase through 2025.

Advertising 52

Advertising Ad Space CPA Impressions 52

Martech Series

JULY 28, 2022

In my nine months here, I have been impressed by the strength of Zeta’s leading technology, the differentiation of the proprietary Data Cloud, and the talent of the team — all of which are tuned for the needs of the modern CMO. Marketing Technology News: A Marketer’s Guide To Developing Social Media Mitigation Strategies. “I

MarTech 79

MarTech ROI Impressions Marketing 79

Martech Series

OCTOBER 7, 2022

billion to an impressive $127.45 billion by 2025, according to Research and Markets. A global statistic from Casino.org suggests that almost 26% of the world’s population bets, and the global market is expected to grow from $76.79

Affiliates 89

Affiliates ROI Ad network Cookies 89

Martech Series

FEBRUARY 6, 2023

” Mike Dauber , general partner at Amplify Partners, added, “Despite all of the attention given to Generative AI, we were surprised and impressed by how much better Magic was than anything else that we’d seen. I’m excited to back Magic in this exciting space.”

Education 52

Education ROI Impressions MarTech 52

Ad Rants

SEPTEMBER 27, 2022

While AI will continue to create a huge impression in the world of technology, here are some known benefits of AI marketing. By 2025 online content will double in volume, and to cater to the demand, brands have already started to use machine learning to boost content marketing. Benefits of AI in marketing.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Basis

FEBRUARY 15, 2024

US podcast advertising surpassed $2 billion in 2023 and is forecast to reach nearly $4 billion in 2025. Case in point: Compared to other digital, social, and TV channels, podcasts drive the highest attentive-seconds-per-thousand impressions, demonstrating their efficacy in capturing and holding audiences’ attention.

Advertising 81

Advertising Cookies Audience Banner 81

Digiday

NOVEMBER 29, 2022

digital publishing industry is expected to be worth more than $11 billion in 2025 as digital audiences continue to grow. Publishers are naturally looking for new ways to monetize these billions of new impressions, but they need to do so in a future-proof way. According to Statista, the U.S.

Cookies 67

Cookies Advertising Audience Impressions 67

Automatad Inc.

FEBRUARY 29, 2024

Imagine the cost of viewable impressions of video ads. You will get high viewable impressions. According to the study, the ad spending rate of native ads will jump 372% between 2020 and 2025. The market value of native advertising will be $400 billion by 2025, with the U.S. It is highly lucrative.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Clearcode

MARCH 2, 2023

Blending and integrating ad content into the games allows for a non-interruptive and seamless gaming experience which can leave users with a positive and long-lasting impression of brands. Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. minutes per thousand impressions. for online advertising.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Adtelligent

FEBRUARY 2, 2022

After analyzing 200 billion global impressions, researchers found that global CTV impressions increased by 60% in 2020 and programmatic CTV impressions by over 200%. Digital audio ad spending is forecasted to reach 36% by 2023 and over 40% by 2025 of the total audio advertising spending.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Smart-Hub

FEBRUARY 12, 2024

million by 2025. Adopting CTV advertising can be beneficial for marketers, as the number of CTV users keeps growing. For example, among millennials in the US, this number is expected to exceed $62.5 And in 2023, 88% of households (again, in the US) owned at least one Internet-connected TV device. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Smart-Hub

JULY 11, 2022

Many SmartHub owners achieved impressive media trading results in 2021-2022. At the same time, the in-app banner traffic generated the highest number of ad impressions. As you can see, each ad format and traffic type has its unique benefits and characteristics that bring impressions and high revenues to all our partners.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. While CTV/OTT ad revenue continues to rise, ad executives are worried about key metrics, with 60% believing that when they buy CTV impressions, they’re losing sight of the reach, frequency, and effectiveness of their campaign 3 —that’s not the case with Flip, our performance CTV platform.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. While CTV/OTT ad revenue continues to rise, ad executives are worried about key metrics, with 60% believing that when they buy CTV impressions, they’re losing sight of the reach, frequency, and effectiveness of their campaign 3 —that’s not the case with Flip, our performance CTV platform.

Advertising 52

Advertising Audience CPA Media 52

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. The impressive transaction volumes are also something that should speak directly to advertisers’ hearts.

Marketing 52

Marketing Impressions Audience Advertising 52

Digiday

JULY 19, 2022

At least that’s the impression from the esports organization’s kaleidoscope of commercial partners. Earnings from 2022 through 2025 were also expected to take a hit. Here’s a sample of that chatter based on conversations with industry executives following the organization’s announcement.

Finance 56

Finance Media Marketing Entertainment 56

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. NYT’s Impressive Growth Continues. Sky Cinema is also bundling the streaming service within its existing offering, integrating the Paramount+ app into the Sky Glass and Sky Q.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. This is impressive, but it’s not unfathomable to expect 2020 results to be even greater. The death of the 30-second digital ad: 70% of served video ad impressions in the U.S.

Advertising 52

Advertising Banner Marketing Rich Media 52

illumin

DECEMBER 14, 2023

minutes per thousand impressions in online advertising. A new study by Statista shows five out of ten people will be mobile gamers by 2025. In-game advertising also results in longer attention spans for gamers. In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

minutes per thousand impressions in online advertising. A new study by Statista shows five out of ten people will be mobile gamers by 2025. In-game advertising also results in longer attention spans for gamers. In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5

Advertising 52

Advertising Marketing Banner Pop-Up 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The proposed offering would offer local live broadcasts for at least half the teams in the league’s 30-strong lineup.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Musk implied on X that he hadn’t been impressed with the ads run by Tesla’s team. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

PrograMetrix

JUNE 9, 2021

CBD use and demand will continue to grow, with some analysts estimating the industry to be worth $20 billion by 2025. The market didn't meet its 2020 projection, but it still greatly expanded. To stay relevant and top of mind with consumers, leading CBD brands need to grow with the industry. Digital Video Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Digiday

SEPTEMBER 23, 2022

A report released last week by ad platform Good-Loop, which surveyed 450 marketers and media agencies about the ad industry’s efforts to limit carbon emissions, started off by citing a BBC stat that says the Internet generates 4% of the world’s global emissions — a number that will double to 8% by 2025. .

Agency 47

Agency Media Click Through Rate Retail 47

Lemonads

AUGUST 22, 2021

Rather than paying for impressions, advertisers can choose to pay for each click, lead, or even sale generated. by the year 2025, so it’s safe to assume that social media is here to stay. Furthermore, you can choose to work specifically with an affiliate that specializes in social media campaigns to only get this type of lead.

Affiliates 52

Affiliates Media Marketing Conversion 52

Ad Monsters

JULY 14, 2022

billion by 2025 1. . This means we have little-to-no error rates in impression and click reporting where other services struggle for direct in-GAM reporting, or completely lose impression and click data. The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027 1.

Ad Ops 111

Ad Ops Ad Server Advertising Impressions 111

VideoWeek

JULY 8, 2022

The test used Zeotap’s ID+ identifier and achieved more than 72,000 impressions, demonstrating “the technical feasibility of an environment without third-party cookies,” according to Samsung. He will oversee the advertiser-led, WFA-backed initiative in its aims to deliver a viable product by early 2025.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

VideoWeek

DECEMBER 8, 2023

In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions. All three contracts start in January 2025 and run for three years. The findings follow the ANA’s revelation that 15 percent of programmatic ad spend goes on MFA sites.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Adtelligent

JULY 19, 2022

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? billion by 2025. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digital Remedy

JANUARY 31, 2022

of total digital audio revenues in 2025. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Basic digital audio ad metrics include: • Impressions – Total number of ads served. After several years of growth, the share of U.S. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Ad Monsters

APRIL 22, 2024

According to The Shift Project , by 2025 7.2% MFA sites, which account for 21% of ad impressions in the open markets, generate 26% more carbon than non-MFA ones. of global carbon emissions will be due to the internet. Of that 24% – or 1.7% of global carbon emissions – is directly attributable to digital advertising.

Ad Tech 52

Ad Tech Advertising Impressions Conversion 52

VideoWeek

JUNE 30, 2023

UK Consumer Spending on Streaming to Overtake Pay-TV in 2025 UK households will spend more on streaming services than pay-TV packages by 2025, PwC has forecast. In 2025, British consumers are predicted to spend £4.2 Read more on VideoWeek. billion on SVOD memberships (such as Netflix and Disney+), versus £4.1

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. LinkedIn ) LinkedIn is expected to have 1 billion users by 2025. Klient Boost ) 1,000 LinkedIn impressions cost $6.05. LinkedIn ) LinkedIn is expected to have 1 billion users by 2025.

Advertising 98

Advertising Marketing CPC ROI 98

Martech Series

JANUARY 31, 2023

“With the growing complexity of securing information in today’s data-driven economy, Sentra’s experienced leadership team and impressive product innovation engine make them extremely well-positioned to address this urgent need at scale,” said Yaron Ben David , chief digital officer, Standard Industries.

Finance 84

Finance MarTech Impressions Marketing 84