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What you need to know about mobile game advertising

Martech

The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. There is still some hope for gaming advertisers though. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S.

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Digital Audio Advertising in 2024

Basis

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Today, we’re digging into all this and more as we explore the state of digital audio in 2024.

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What Are The Benefits of In-Game Advertising?

Clearcode

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

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Top Ad Formats on SmartHub 2.0 That Make Advertising More Efficient

Smart-Hub

At the same time, the number of CTV users reached 110 million milestones this year among Generation Z and Millennials (who are currently the most paying audience). users prefer banners and video ads as the format they don’t mind seeing in the app. It’s very similar to a standard media banner ad but in-app.

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Why we care about mobile marketing: A guide for marketers

Martech

banners), video newsfeed ads on social apps, Stories ads (which can include images, video, text, and interactive features,) and multimedia ads that interrupt you in the middle of your favorite mobile game. Voice marketing uses voice-enabled devices like smart speakers and voice assistants on mobile phones to market to your audience.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.