What you need to know about mobile game advertising
Martech
MARCH 11, 2022
The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. There is still some hope for gaming advertisers though. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S.
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