Ad Spending Will Jump More Than Anticipated in 2024
Ad Monsters
APRIL 2, 2024
According to several US forecasts, 2024 promises to be a banner year for advertising. With strong economic growth and better insights into campaign performance, perhaps advertisers will continue to increase spending in 2025 and beyond. Last December, IPG Mediabrands predicted that ad spend would grow 8.4% to reach $390 billion.
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