Martech Series
OCTOBER 25, 2022
With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. By 2025, the U.S.
VideoWeek
NOVEMBER 28, 2022
These ads will be sold via Yahoo’s own demand-side platform. “This partnership is a big step toward achieving our goal of generating $1 billion in ex-TAC by 2025,” he said. Revenues from these ads will be split between the two companies – the exact split hasn’t been disclosed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digiday
SEPTEMBER 20, 2022
The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform. trillion in spending power by the Gen Z and millennial audiences that make up the lion’s share of those two social platforms’ users.
VideoWeek
APRIL 26, 2024
WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. I hope business acts on these findings.” Read more on VideoWeek.
Monetize More
MAY 16, 2023
For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. Examples include the staggering streaming usage in the U.S.,
illumin
DECEMBER 14, 2023
The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.
illumin
DECEMBER 14, 2023
The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.
Expert insights. Personalized for you.
89 
Let's personalize your content