VideoWeek

NOVEMBER 28, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web” Under the terms of the deal, Taboola will run native advertising capabilities across Yahoo’s digital media properties. A tale of two turnarounds?

Native Advertising 59

Native Advertising Demand Side Platform eCommerce Ad Tech 59

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. As a result, programmatic advertising is expected to have nearly $524.31

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Simply put, native advertising is paid content. With better results.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52