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Yahoo Buys 25 Percent Stake in Taboola

VideoWeek

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web” Under the terms of the deal, Taboola will run native advertising capabilities across Yahoo’s digital media properties. A tale of two turnarounds?

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Digital Advertising Guide

Adtelligent

As a result, programmatic advertising is expected to have nearly $524.31 Native Advertising — is an ad that imitates the format of original content. It also gains popularity because native advertising can bypass ad-blocking software, a growing trend. billion by 2025. Importance.

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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content.