Brid.tv

DECEMBER 20, 2022

There are several major players in the mobile advertising ecosystem. On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. So what does the process of mobile advertising actually look like?

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Smart-Hub

DECEMBER 8, 2023

Programmatic Advertising Ecosystem: What is It? A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange.

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Lemonads

AUGUST 14, 2020

However, affiliate marketers can choose between different ways to acquire this type of traffic for their campaigns, with the two most common being native ads networks and native demand-side platforms (DSPs). What are Native DSPs?

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Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. You can create ads to match the form and function of the platform on which they appear, making them less disruptive and more engaging. These ads also help to bypass ad-blocking software.

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Monetize More

JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. Increased engagement with more interaction. Enhanced targeting with precise targeting. With better results.

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Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. In addition, videos can be placed on outdoor screens (DOOH advertising). Also, the video format is used in advertising in-game apps (rewarded video).

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Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. Next, we have social media advertising.

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Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

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Clearcode

JANUARY 22, 2023

Source: Clearcode Third-party cookies have been the backbone of programmatic advertising for over a decade. Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking.

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VideoWeek

FEBRUARY 10, 2023

The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

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Single Grain

NOVEMBER 28, 2023

According to SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Among the many options available, some of which we mentioned here, marketers have found native advertising.

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