VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

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InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. Rise of specialized DSPs: Consolidation continues to happen among omnichannel demand-side platforms (DSPs). Does it all fall off a cliff in 2020? Answer: likely not.

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Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. CTV advertising is a rapidly growing segment of the digital advertising industry, with a projected CAGR of over 20% from 2020 to 2025.

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VideoWeek

JULY 7, 2023

The Week in Tech MediaMath Files for Bankruptcy MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. Alongside this, growth in Western Europe is also a driver, with the region set to represent around 20 percent of global OTT subscription revenues by 2025.”

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VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” percent year-on-year.

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VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

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VideoWeek

FEBRUARY 16, 2024

Adform Joins Science Based Targets Initiative for Carbon Reduction Adform, a demand-side platform (DSP), has joined the Science Based Targets initiative (SBTi), aligning the DSP with the group’s near-term emission reduction targets.

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. All three contracts start in January 2025 and run for three years. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023.

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VideoWeek

AUGUST 8, 2023

The group also announced plans to cut 1,000 jobs by 2025, with 700 layoffs in the publishing division, and 300 in other RTL Deutschland businesses. And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets.

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Adtelligent

JULY 19, 2022

billion by 2025. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs. Mobile advertising is often used together with other advertising channels to gain maximum results. Importance.

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VideoWeek

OCTOBER 7, 2022

“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” . “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report.

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VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. percent, with online ad revenues forecast for 12.7

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Lemonads

NOVEMBER 29, 2020

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms).

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VideoWeek

DECEMBER 1, 2023

The sale forms part of a rescue plan for the struggling business, which also confirmed moves to exit the Baltic and Polish markets by summer 2025. Based on Samba TV’s automatic content recognition (ACR) data, advertisers on the Hawk platform can optimise campaigns in specific areas across media channels. billion worth of debt.

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Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

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