The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic
VideoWeek
DECEMBER 8, 2023
The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. All three contracts start in January 2025 and run for three years.
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