2025 Demand Side Platform Impressions Video Ads 
VideoWeek
DECEMBER 8, 2023
The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. All three contracts start in January 2025 and run for three years.
Adtelligent
JULY 19, 2022
Rich Media are usually more complex, include animation or a video, and can be interactive. billion by 2025. However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile video ads are video ads that have been adjusted for mobile screens.
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illumin
DECEMBER 14, 2023
Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.
illumin
DECEMBER 14, 2023
Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.
InMobi
DECEMBER 13, 2019
This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. Does it all fall off a cliff in 2020?
VideoWeek
APRIL 26, 2024
For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. But Tesla looks set to end its experimentation with ads. The ads were far too generic – could’ve been any car.
VideoWeek
FEBRUARY 16, 2024
In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.
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