2025 Demand Side Platform Rich Media Video Ads 
Adtelligent
JULY 19, 2022
Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. billion by 2025. Video ads are among the most engaging ads available online.
InMobi
DECEMBER 13, 2019
Increasing effectiveness of mobile-first ad creatives: As Srinivas KC, the VP and GM of InMobi DSP, has previously noted , in-app ads historically have looked an awful lot like desktop ads. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments.
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