illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Lemonads

NOVEMBER 29, 2020

Digital video Ads, in the US alone, are predicted to grow significantly! Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. There are three main types of video ads : In-stream ads: (pre-roll, mid-roll, post-roll), but we’ll check that in just a sec!

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. percent, with online ad revenues forecast for 12.7 The company actually posted strong revenue growth, up 25 percent year-on-year across the quarter.

Video Ads 52

Video Ads Impressions Viewability Media 52