Beyond Google: Top-Performing Paid Media Alternatives for 2025
Single Grain
APRIL 29, 2025
will drop below 80% in 2025, down from over 85% in 2023. The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Google’s dominance in paid media is starting to show cracks.
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