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What Are The Benefits of In-Game Advertising?

Clearcode

Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. Dynamic in-game advertisements provide advertisers with a great deal of flexibility, are easy to scale, and can be used to geo-target opted-in users. In contrast to static ads, dynamic ads are displayed in a game and can be updated in real-time.

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Why we care about mobile marketing: A guide for marketers

Martech

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Go local with geo-targeting. Smartphone penetration is high across all ages and demographics. Think outside the banner.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. A new study by Statista shows five out of ten people will be mobile gamers by 2025. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. A new study by Statista shows five out of ten people will be mobile gamers by 2025. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. LinkedIn ) LinkedIn is expected to have 1 billion users by 2025. quarterly growth in reach. Oberlo ) 56.3%

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Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. Apart from these strategies, advertisers can use remarketing, geo-targeting, data and IP address targeting, and website or app targeting to adopt a more refined approach towards targeting.