2025 Audience Demand Side Platform Mobile Search 
Adtelligent
JULY 19, 2022
Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. Mobile search advertising is on the rise.
Single Grain
DECEMBER 6, 2019
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location.
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