2025 Audience Demand Side Platform Impressions 
Martech Series
OCTOBER 25, 2022
With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. By 2025, the U.S.
Adtelligent
FEBRUARY 2, 2022
From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. However, with constantly evolving consumer demand and new privacy rules , another advertising method is taking the spotlight – contextual advertising.
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VideoWeek
APRIL 26, 2024
WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. I hope business acts on these findings.” Read more on VideoWeek.
illumin
DECEMBER 14, 2023
The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.
illumin
DECEMBER 14, 2023
The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.
InMobi
DECEMBER 13, 2019
So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. In the U.S.,
VideoWeek
DECEMBER 8, 2023
It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions. All three contracts start in January 2025 and run for three years.
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