Ad Beat

MARCH 6, 2024

percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. million on display advertising in the US during 2023 , of which the vast majority ($137.1 And they’re hardly the only advertisers to bet big on video.

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

AdPushup

MAY 31, 2023

Here’s a simple guide to choosing the right display ad network partner for your publishing business. Display advertising is undeniably popular in the online advertising space. If you want to showcase them on your website or app, you’ll need a reliable display ad network.

Ad network 52

Ad network Display Advertising Advertising 52

Monetize More

DECEMBER 25, 2022

Monetization isn’t just limited to standard display advertising too. Here’s our secret sauce on how to monetize a gaming site: Display Advertising. Display Advertising is probably the most popular way to monetize your gaming site.

Affiliates 52

Affiliates SEO Display Advertising Ad Exchange 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. App ads are display advertising that app publishers use to monetize their mobile apps.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

MARCH 19, 2024

percent year-on-year in Q4, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte, driven by falling online video and display advertising revenues. percent in 2023, and 1.8 percent in 2023 and 24.5 percent in Q4 specifically. percent in Q4.

Display Advertising 52

Display Advertising Entertainment Advertising Media 52

Martech

MAY 18, 2023

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. media spend, which is expected to reach nearly $264 billion in 2023. Display and CTV. Connected TV (CTV) advertising keeps charging ahead. This segment is projected to be near $30 billion in spending in 2023.

Retail 108

Retail Display Advertising Media MarTech 108

Exchange Wire

JUNE 8, 2023

goTom has today (June 8th, 2023) announced its collaboration with SpringServe to develop a standardised interface for the SpringServe ad server. Unlike many other ad servers that focus on display advertising, SpringServe specialises in delivering video ads. The platform utilises [.]

Ad Server 52

Ad Server Display Advertising Video Ads Advertising 52

MNTN

JANUARY 4, 2024

As we look back on some of the major changes in the world of streaming during 2023, the arena of sports streaming stands out. While the programming may have stumbled a bit at the start, Prime managed to rally with some serious advertiser interest and gain hundreds of millions in ad revenue for Amazon. million viewers.

Display Advertising 98

Display Advertising Advertising Marketing 98

Ad Beat

APRIL 24, 2024

So we decided to dive into Adbeat’s competitive intelligence data to understand how those three streaming giants are using display advertising to woo American consumers. million on display advertising in the US over the past six months, with three-quarters of its display ad budget dedicated to video ads.

Pop-Up 105

Pop-Up Display Advertising Video Ads Native Advertising 105

Monetize More

MARCH 2, 2023

Most companies or advertisers who have tried to market a product or service online will be familiar with that term. Advertising via Facebook or Google AdWords is a good example of PPC. An advertiser does not have to buy ad inventory in bulk and risk wasting money on untargeted or irrelevant website visitors.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Brid.tv

NOVEMBER 29, 2022

Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1. 12 Top Video Monetization Platforms for Making Money in 2023. The post 12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed) appeared first on Brid.TV. Brightcove 4.

Header Bidding 73

Header Bidding Affiliates Video Ads Ad Server 73

YieldBird

JULY 25, 2023

The European digital advertising market demonstrated remarkable resilience, adding €7.7 The report predicts a promising future for digital advertising in Europe, with an expected 4.8% billion in 2023. Video advertising also experienced significant growth, with a 13.6% Display advertising grew by 9.5%

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

The European digital advertising market demonstrated remarkable resilience, adding €7.7 The report predicts a promising future for digital advertising in Europe, with an expected 4.8% billion in 2023. Video advertising also experienced significant growth, with a 13.6% Display advertising grew by 9.5%

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Martech Series

JANUARY 26, 2023

Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Basis

APRIL 25, 2024

Direct Buying for Privacy and Premium Placement The advent of programmatic advertising brought advertisers a level of speed and scale that they couldn’t access via direct buying. of US digital display advertising in 2024 totaling $157.4 And, like direct buying, contextual has advanced considerably in recent years.

Brand Lift 79

Brand Lift Advertising Cookies Impressions 79

Frequence

FEBRUARY 8, 2022

Streaming video is dominating today’s digital landscape with the rapid expansion of programmatic advertising. billion by 2023 with digital display advertising accounting for 91.1% With the emergence of The Streaming Revolution , it’s not hard to see why programmatic advertising has become so popular.

Ad Space 52

Ad Space Display Advertising Video Ads Advertising 52

Monetize More

DECEMBER 28, 2022

Key Companies : Google, invite media, amazon advertising, theTradeDesk, dataxu. Media Planning with digital attribution modelling is crucial for thriving in the online advertising industry for publishers and display advertisers. Media Planning & Attribution.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

JULY 29, 2022

As advertisers plan their connected TV strategies and campaigns for 2023, several developments across a burgeoning year of CTV advances are shedding light on what’s next for the industry’s evolving — and inarguably buzzy — performance channel. How CTV tactics differ from display advertising strategies.

Marketing 58

Marketing Display Advertising Audience Video Ads 58

VideoWeek

MAY 23, 2023

And the trade group expects a positive picture for 2023 as well, expecting Europe to avoid a recession in its digital ad market. Total display ad spend grew by 9.7 percent year-on-year (compared to non-video display, which grew 7.0 percent growth for 2023, with the total digital ad market reaching €90.1

Marketing 52

Marketing Video Ads Display Advertising Advertising 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

VideoWeek

JANUARY 9, 2024

In terms of revenue strategies, 80 percent of respondents will continue to invest in subscription and membership models, which they consider a more important revenue stream than native and display advertising. Video content is also a key investment area in 2024, with 64 percent of publishers planning to create more video this year.

Display Advertising 69

Display Advertising Media Audience Advertising 69

illumin

MARCH 5, 2024

When a user interacts with an advertisement, the MAID is sent to the advertiser, allowing them to track the effectiveness of the ad and personalize future advertisements for the user.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). The business impact may be enhanced credibility, increased awareness, improved content distribution and engagement, etc. But if you don’t look…you won’t find it. Is it strategic?

Media 81

Media Display Advertising MarTech Marketing 81

Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Xandr Monetize is one of the leading AdServers for Display Advertising, Video and Native inventory.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Digiday

JANUARY 26, 2023

“Given the uncertainty of 2023, everyone was in ‘grab as much money as you can’ mode in Q4 [2022]. Despite the slowness of Q1 2023, they added that their ad business is trending slightly up from where it was this time in 2022.

Healthcare 67

Healthcare Finance Conversion Media 67

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content.

Media 98

Media Audience Retail Display Advertising 98

Digiday

MAY 3, 2023

This week’s Media Briefing takes a look at Boostr’s 2023 Pricing & Yield Trend report to understand ad spending in the media industry. And looking ahead, can publishers expect that those new advertisers will stick around in 2023? “If

Media 57

Media Non-Profit Advertising Display Advertising 57

Ad Monsters

MARCH 9, 2023

First-Party Data & a Better User Experience Bloomberg announced last October that it would end its open-market third-party programmatic display advertising on its website and mobile app beginning January 1, 2023. Transitioning to a first-party data platform will change how publishers approach data.

Audience 98

Audience Media Display Advertising Education 98

AdvertiseMint

OCTOBER 19, 2023

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 billion by the end of 2023. Keep honing your social media advertising approach for killer results!

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Brid.tv

MAY 26, 2023

Just looking at the USA, the time spent viewing digital media increased to over eight hours a day in 2023, while traditional media consumption (TV, radio, newspapers, magazines, etc.) More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience. As of April 2023, there were 5.18

Media 52

Media Audience CPM Electronics 52

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. Going into 2023, don’t expect a particular campaign budget to bring you the same results as last year.

A/B Testing 101

A/B Testing Conversion Audience ROI 101

Digital Remedy

JANUARY 31, 2022

Podcasts are playing a huge role in the rise of digital audio advertising. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Time spent listening to podcasts has been slowly increasing since 2019 and will continue to increase through 2023. Role of Podcasts.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Digiday

MAY 25, 2022

We remain more focused on 2023 and beyond and will continue to make the changes and take the charges necessary to set up a cleaner and clearer future for the business,” wrote Joey Levin, CEO of Dotdash Meredith parent IAC in the holding company’s Q1 2022 shareholder letter from May 9. Kayleigh Barber. 33.5%: Percentage share of Google’s U.S.

Media 58

Media Affiliates Audience Display Advertising 58

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. The retail media environment is constantly expanding.

Retail 59

Retail Media eCommerce Audience 59

AdvertiseMint

DECEMBER 2, 2023

In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. 12 Display Ad Example: SunTrust SunTrust’s limited-time student loan offer suits the constraints of display advertising.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Brid.TV (Display & Video) 2. Playwire (Display & Video) 3.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Ad Beat

FEBRUARY 21, 2024

Dove ran the above campaign from Nov 2023, gaining 8.5 In other words – sticking to their values while marketing their products simultaneously. Here’s what the results of this landing page campaign look like: Source: Adbeat. million impressions in just 2 months.

ROI 52

ROI Marketing Impressions Conversion 52