Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. Going into 2023, don’t expect a particular campaign budget to bring you the same results as last year.

A/B Testing 102

A/B Testing Conversion Audience ROI 102

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Different ad types offered include banner ads, rich media, various video ad formats, and interstitial ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars in 2023.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Brid.tv

NOVEMBER 29, 2022

Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1. 12 Top Video Monetization Platforms for Making Money in 2023. Another handy format is companion ads — synchronized instream and banner ads. Brightcove 4. JW Player 6. Connatix 9.

Header Bidding 73

Header Bidding Affiliates Video Ads Ad Server 73

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JULY 17, 2023

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Types of Programmatic Ads To effectively harness the potential of this form of advertising for your business, it is crucial to have a comprehensive understanding of the primary types of programmatic ads available.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

AUGUST 8, 2023

Google uses programmatic advertising to sell ad space on its search engine results pages (SERPs) and other websites. Facebook uses programmatic advertising to sell ad space on its social media platform. The company primarily marketed through social media but had limited experience with display and audio advertising.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

JULY 18, 2023

Audio Ads Audio ads are smartly crafted advertisements that reach audiences through audio streaming platforms, podcasts, or music apps: Leveraging the power of spoken words, captivating melodies or catchy jingles, they skillfully convey brand messages and promotional content.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

OCTOBER 21, 2022

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. a digital advertising framework designed to improve supply chain transparency.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

AUGUST 7, 2023

Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. In 2023, 253.3 More than two-thirds of the global population use a mobile phone, making mobile advertising a simple way to capture an international audience. billion USD in 2023. million U.S.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Ad Beat

APRIL 24, 2024

So we decided to dive into Adbeat’s competitive intelligence data to understand how those three streaming giants are using display advertising to woo American consumers. million on display advertising in the US over the past six months, with three-quarters of its display ad budget dedicated to video ads.

Pop-Up 105

Pop-Up Display Advertising Video Ads Native Advertising 105

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share. Display ads.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

JUNE 16, 2023

Banner Ads This is one of the most common types of display online advertising. Banner ads usually appear on the top, bottom, or sides of a web page. They combine imagery and text to promote products and services, though more advertisers are switching banner ads to video format.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

AUGUST 24, 2023

Updated August 2023. For example, a plumber in New York might run ads for keywords like “plumber NYC” or “emergency plumbing services New York” Display Advertising: Unlike search ads, display ads appear on third-party websites and are more visual. They can include banners, images and even videos.

Agency 98

Agency Marketing SEO Brand Awareness 98