Basis

DECEMBER 16, 2022

Two of the most commonly used channels are programmatic display advertising and paid search advertising. Advertisers often focus their efforts and budgets here, as both channels are well established, with a history of proven results. Paid Search vs. Display Advertising. alone by 2026.

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

YieldBird

JULY 25, 2023

The European digital advertising market demonstrated remarkable resilience, adding €7.7 The report predicts a promising future for digital advertising in Europe, with an expected 4.8% billion in 2023. Video advertising also experienced significant growth, with a 13.6% Display advertising grew by 9.5%

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

The European digital advertising market demonstrated remarkable resilience, adding €7.7 The report predicts a promising future for digital advertising in Europe, with an expected 4.8% billion in 2023. Video advertising also experienced significant growth, with a 13.6% Display advertising grew by 9.5%

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

AdvertiseMint

OCTOBER 19, 2023

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 billion by the end of 2023. Search ads work by showing up above or next to organic search results.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. The retail media environment is constantly expanding.

Retail 59

Retail Media eCommerce Audience 59

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. What are the different types of programmatic advertising?

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52