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IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising

YieldBird

The European digital advertising market demonstrated remarkable resilience, adding €7.7 The report predicts a promising future for digital advertising in Europe, with an expected 4.8% increase in ad spend, reaching an overall valuation of €90.1 billion in 2023. Display advertising grew by 9.5%

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IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising

YieldBird

The European digital advertising market demonstrated remarkable resilience, adding €7.7 The report predicts a promising future for digital advertising in Europe, with an expected 4.8% increase in ad spend, reaching an overall valuation of €90.1 billion in 2023. Display advertising grew by 9.5%

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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The Best Mobile Ad Networks For 2023

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Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

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However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples.

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Best Guide to Display Lumascape [2023]

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Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Key Companies : Google, invite media, amazon advertising, theTradeDesk, dataxu.