IAB Europe’s AdEx Benchmark 2022: Yieldbird Insights on European Digital Advertising
YieldBird
JULY 25, 2023
The European digital advertising market demonstrated remarkable resilience, adding €7.7 The report predicts a promising future for digital advertising in Europe, with an expected 4.8% increase in ad spend, reaching an overall valuation of €90.1 billion in 2023. Display advertising grew by 9.5%
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