Ad Beat

JANUARY 26, 2024

Digital advertising showed no signs of slowing in 2023, with global spending reaching an estimated $423.3 billion — accounting for approximately $3 in every $5 spent on ads worldwide. billion+ of spending on video, direct, programmatic, and native ads throughout the year. Here’s what we found: 1. year on year).

Display Advertising 52

Display Advertising Advertising Impressions Video Ads 52

Ad Beat

MAY 9, 2024

Per the National Retail Federation , 74 percent of consumers sent their mom flowers for Mother’s Day 2023 , making them the nation’s go-to Mother’s Day gift. Ahead of the big day, we used Adbeat to analyze how the industry’s biggest players use display advertising to reach, engage, and convert Mother’s Day gift buyers.

Display Advertising 105

Display Advertising Video Ads Audience Shipping 105

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023.

Retail 59

Retail Media eCommerce Audience 59

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Index Exchange Connects publishers with global advertisers and provides technical integration support.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 percent, while online video revenues fell by 1.9 The move is driven by financial targets, according to people familiar with the matter, following CEO Mark Zuckerberg’s declaration that 2023 will be a “year of efficiency” for the company. percent year on year.

GDPR 52

GDPR Ad Tech Media Finance 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

Header Bidding 73

Header Bidding Affiliates Video Ads Ad Server 73

Monetize More

DECEMBER 25, 2022

Monetization isn’t just limited to standard display advertising too. Here’s our secret sauce on how to monetize a gaming site: Display Advertising. Display Advertising is probably the most popular way to monetize your gaming site. In-Player Advertising.

Affiliates 52

Affiliates SEO Display Advertising Ad Exchange 52

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 But online video revenues were down by 3.2 “The sustained growth of display advertising and subscriptions […] represents the fierce appetite for digital content. . Diversity in Ad Creative Dropped in 2022. pic.twitter.com/ajNZsZKOBr.

Media 98

Media Audience Retail Display Advertising 98

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 billion by the end of 2023, and that’s because it works. The average CTR of native ads is 8.8X Because of their popularity, most websites and apps allow space for native ads.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Brid.TV (Display & Video) 2.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

MAY 26, 2023

Just looking at the USA, the time spent viewing digital media increased to over eight hours a day in 2023, while traditional media consumption (TV, radio, newspapers, magazines, etc.) More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience. As of April 2023, there were 5.18

Media 52

Media Audience CPM Electronics 52

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Invest in ad fraud prevention measures to protect your campaign budget.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

Video Ads Video ads represent a dynamic and captivating format to embed short video clips into online content seamlessly: These online ads strategically position themselves before, during, or after the main video, leveraging sight, sound, and motion.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

Ad Beat

APRIL 24, 2024

So we decided to dive into Adbeat’s competitive intelligence data to understand how those three streaming giants are using display advertising to woo American consumers. Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6

Pop-Up 105

Pop-Up Display Advertising Video Ads Native Advertising 105

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. These agencies help you effectively purchase digital media through display advertising and real-time bidding.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

APRIL 26, 2022

It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. In this final section, we’ll look at the main digital advertising mediums and channels. So an advertising medium is a form of verbal or non-verbal communication and essentially refers to the ad format.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

AUGUST 7, 2023

Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. In 2023, 253.3 More than two-thirds of the global population use a mobile phone, making mobile advertising a simple way to capture an international audience. million U.S. million in 2022.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

DECEMBER 23, 2019

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. More and more marketers will start linking to products in video ads.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

JUNE 16, 2023

For example, Amazon is one of the most diverse marketplaces for advertising. They allow numerous advertising opportunities, such as search engine, video, native, and display advertising. However, eBay only offers three types of ads: display ads, classified ads, and promoted listings.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network 98

Ad network Conversion CPC CPM 98

VideoWeek

MAY 20, 2022

An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. Read the full story on VideoWeek.

Impressions 52

Impressions Ad Tech Media Agency 52