The Streaming Revolution: How Digital Video is Gaining Importance in the Programmatic Landscape
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FEBRUARY 8, 2022
Streaming video is dominating today’s digital landscape with the rapid expansion of programmatic advertising. It’s estimated that programmatic ad spending will reach an all-time high of $133.04 billion by 2023 with digital display advertising accounting for 91.1% of all programmatic revenue ( eMarketer ).
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