Chief Martech

APRIL 7, 2022

What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. But martech moves fast. What is the metaverse?

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Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

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ROI MarTech Marketing Agency 127

Martech

JANUARY 18, 2022

Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Friends, we have plenty of opportunities to use what we have learned over the last two years to create an effective marketing plan for 2022.

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Marketing Agency Impressions MarTech 141

Chief Martech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. weren’t important too.

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MarTech Marketing ROI SEO 112

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

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MarTech Marketing Impressions Audience 126

Chief Martech

JULY 30, 2022

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. It’s fair to say that’s a different kettle of fish than B2B software, such as martech. It’s not just martech. Well, at least today.

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MarTech Pop-Up Marketing Impressions 134

Martech

DECEMBER 16, 2022

If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. For example, marketing operations teams struggled with retaining talent due to the competitive market in 2022. Get MarTech! Dig deeper: Getting back to basics: Marketing ROI. Tell a story.

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Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Here are this week’s new AI-powered martech solutions, enhancements and releases. to determine the value of an impression and set optimal floors. The full report can be found here.

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Martech

APRIL 12, 2022

Top challenges marketers face in 2022. Marketers look forward to big things in 2022. An impressive 94% of marketers thought their 2021 was successful. 37% are confident 2022 will also be a successful year. The post 2022’s trends in digital marketing appeared first on MarTech. Get the trends report.

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Marketing Impressions Conversion MarTech 102

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. As a lower bound of the total number of software products in the world in 2022, it makes Jay’s estimate for 2027 credible in my opinion.). But ecosystems certainly aren’t unique to martech.

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MarTech Manufacturing Finance eCommerce 119

Martech

DECEMBER 30, 2022

4 marketing lessons learned in 2022. The advice I shared in 2022 can guide you through 2023. When I look back at all the columns I wrote this year for MarTech, one thing stands out: Most of them are designed to help you level up your email program. We’ve seen significant investment in email by our clients in 2022.

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Marketing Communications MarTech Retail 24

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. Here are the largest IT mergers and acquisitions that have been announced, closed, or are currently under consideration for 2022. (so Broadcom’s acquisition of VMWare.

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Healthcare Manufacturing Electronics Communications 130

Martech Series

JULY 11, 2022

Contentsquare, the global leader in digital experience analytics, announced their inaugural Fast 100 2022 report. Poor website speed can completely derail an otherwise inspiring digital experience, and with the global bounce rate at 50% across industries, it has never been more important for brands to make a good first impression.”

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Retail Fashion eCommerce MarTech 105

Martech Series

AUGUST 16, 2022

With impressive three-year revenue growth, Quiq receives ranking No. The companies on the 2022 Inc. Marketing Technology News: MarTech Interview With Tal Jacobson, General Manager at CodeFuel. 1478 Ranking on the 2022 Inc. 5000 Annual List appeared first on MarTech Series. 1478 on the annual Inc.

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Martech Series

OCTOBER 4, 2022

Pure IP, a global provider of enterprise voice communications, picked up two honours at the Comms Council Awards 2022 – a win for Best Multi-National Solution and Highly Commended for the Best Internet Telephony Service Provider (ITSP) Large Enterprise Award. ” Said Gary Forrest, CEO of Pure IP. .

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Communications MarTech Impressions Marketing 98

Martech Series

JULY 20, 2022

Association’s 2022 Outstanding Merchandising Achievement Award in the Carbonated Drinks category, Temporary Division. In partnership with a Coca-Cola bottling group, Tag and supplier partner Green Bay Packaging, created an impressive Coca-Cola holiday display. The post Tag Receives Gold for 2022 Shop!

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Retail Impressions Communications MarTech 98

Chief Martech

MAY 8, 2024

We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks. And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Esri (4 Martech Stacks) Here’s Esri’s 2024 Stackie illustration.

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MarTech Marketing Impressions 117

Martech Series

DECEMBER 9, 2022

Coveo is an essential enabler of our philosophy in focusing on the customer, and with their AI, relevance, and personalization, we can create smooth and impressive website experiences that feel easy and natural. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. Project Management Institute.

eCommerce 95

eCommerce Machine Learning Conversion Rate Impressions 95

Martech Series

SEPTEMBER 22, 2022

Global Multichannel Marketing Hubs Market Research Report 2022 published by Market.Biz Including the latest industry research and analysis data and future trends in the industry. Report Metrics: -Market Size Available For Years- 2022-2030. Forecast Period 2022 – 2030. Base Year Considered – 2021.

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Marketing Manufacturing MarTech Impressions 105

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. Experiential marketing made a splashy comeback in 2022.

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MarTech A/B Testing Conversion Rate Marketing 98

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers. The study fielded in March 2022.

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Advertising Brand Awareness Brand Lift Impressions 97

Martech Series

JUNE 29, 2022

Abnormal Security, the leading behavioral AI-based email security platform, today announced it has won the 2022 Microsoft Rising Azure Technology Partner of the Year Award. We are thrilled to be recognized as the 2022 Rising Azure Technology Partner of the Year,” said Evan Resier, CEO and co-founder of Abnormal Security.

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Impressions MarTech Marketing 98

Martech Series

JULY 12, 2022

the world’s leading connections platform, finished June 2022 with impressive customer and overall business growth. ” Impressive Customer Adoption and Overall Business Growth. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. million monthly active users.

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Impressions Audience MarTech Marketing 98

Martech Series

DECEMBER 29, 2022

Spectra Vail Award Recognition: 2022-2023 Cloud Awards – Spectra Vail was shortlisted for Best Cloud Data Management Solution for the 2022-2023 Cloud Awards. Digital Media World Awards – Spectra Vail won the 2022 Digital Media World Awards in the Storage category.

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Entertainment Manufacturing Media MarTech 98

Martech

OCTOBER 18, 2024

They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Content performance: Tracks the reach, impressions, clicks, and engagement of your posts, including organic and sponsored content. The post LinkedIn: The marketer’s guide appeared first on MarTech. billion, It is projected to reach $10.35 Processing.

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Click Through Rate Brand Awareness Audience Conversion 139

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. seconds reading an email, per a 2022 Litmus study. ” Ethical use: Don’t inflate the original pricing.

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A/B Testing Clickbait Conversion Impressions 119

Martech Series

AUGUST 24, 2022

Wishpond attained 55% year-over-year revenue growth in Q2-2022 with revenue of $5.0 The Company achieved positive cash flow from operating activities in Q2-2022. Wishpond exceeded $20 million annualized revenue run-rate (1) for the first time in Q2-2022. Wishpond Technologies Ltd. , million in annual cost savings.

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Pop-Up MarTech eCommerce Impressions 96

Martech Series

NOVEMBER 16, 2022

We congratulate each winner on their impressive achievements.” ” Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. Overall, 2022 Technology Fast 500 companies achieved revenue growth ranging from 241% to 125,138% from 2018 to 2021, with median growth of 611%.

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MarTech Impressions Media Marketing 98

Martech Series

JUNE 23, 2022

Iterate.ai, whose innovation ecosystem enables enterprises to build complete and production-ready low-code applications, today announced it has been named a 2022 Colorado Companies to Watch winner. The company was named a 2022 SIIA CODiE Award finalist in the Best No Code/Low Code Platform category. Initiative. The post Iterate.ai

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MarTech Impressions Marketing 96

Martech Series

JUNE 24, 2022

a trusted partner and leading provider of cloud-first security solutions, was awarded two of the most coveted awards at SC Awards Europe 2022, celebrated this week (Tuesday 21 st June) at the London Marriott hotel. ” Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. Barracuda Networks, Inc.,

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Machine Learning Ad Tech Impressions MarTech 98

Martech Series

AUGUST 3, 2022

Messagepoint announced it has been named a Leader in the 2022 Aspire Leaderboard for customer communications management (CCM) and customer experience management (CXM) for the fifth consecutive year. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

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Communications MarTech Impressions Marketing 97

Martech Series

SEPTEMBER 26, 2022

The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives, today released its 2022 POI Enterprise Planning Vendor Panorama (EPx) report, an annual analysis and survey of 19 Global Solutions Providers.

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Manufacturing Retail Food ROI 98

Martech Series

SEPTEMBER 14, 2022

BigCommerce , a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, announced the winners of the 2022 Make it Big Awards. The 2022 Make it Big Awards recognize some of the best consumer and B2B focused brands in the industry. Winner: Tidal Brands – Jack Game Room.

eCommerce 92

eCommerce MarTech Impressions Retail 92

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. Some last thoughts, on making the most of one’s martech/adtech to drive goals through 2022 and beyond?

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MarTech Cookies Native Advertising Ad Exchange 98

Martech Series

NOVEMBER 16, 2022

We congratulate each winner on their impressive achievements.”. We congratulate each winner on their impressive achievements.”. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. About the 2022 Deloitte Technology Fast 500.

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Impressions MarTech Media Marketing 93

Martech Series

DECEMBER 19, 2022

In addition, Prisma Media, extended its partnership with TripleLift in France to its entity, Groupe Cerise, after native programmatic revenue share exceeded 40% in 2022 with TripleLift’s platform, up 8.2% Prisma Media also credits TripleLift’s native formats with a nearly one billion incremental impression growth.

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Martech Series

JANUARY 27, 2023

billion consumer impressions (emails sent), encompassing 8.6 billion permutations, between Jan 1-Dec 15, 2022. Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible.

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Machine Learning Impressions Retail Communications 116