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First Orion Featured on 2022 Inc. 5000 Annual List, Continues Impressive Growth

Martech Series

Seven million businesses applied for the 2022 Inc. The post First Orion Featured on 2022 Inc. 5000 Annual List, Continues Impressive Growth appeared first on MarTech Series. This recognition from Inc. Magazine solidifies our team’s good work and where we are headed.”. 07% of the fastest-growing private companies nationwide.

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CTV overtakes mobile for global ad impressions

Martech

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

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Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth

More About Advertising

Omnicom grew strongly in the first quarter of 2022 with organic growth up 11.9%, ahead of rival Publicis with 10.5%. The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. But operating profits were hammered by the war in Ukraine, falling 24.5%

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CTV Maintains Lead For Most Impressions Served in Q2, According to Extreme Reach Report

Martech Series

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices. In Q2 2022, CTV accounted for 38% of all impressions served, the same share it had in Q1, and a modest gain year-over-year. The report covers video ad serving in the U.S.

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Why SEO IS Important for Businesses In 2022

Ad Rants

The following blog will discuss why SEO is important for businesses in 2022. An Impressive Digital - Top Brisbane SEO Agency is helping promote businesses in Australia. Let's start with a better understanding. Improve Brand Awareness. SEO improves brand awareness and enhances digital visibility.

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Buyers Find Their Ads Still Play When the TV Is Off

Adweek

In June 2022, GroupM and measurement firm iSpot found that 8% to 10% of impressions on connected TV ran when the. Buyers remain worried that they're paying for ads that are running on TVs that have been turned off, an enduring frustration that is caused by technology issues or, some say, a lack of transparency.

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AdPlayer.Pro Outstream Video Ad Tech Provider Reports Q2 2022 Results

Martech Series

AdPlayer.Pro reports the daily video ad serving volumes exceeded 52,000,000 in April – June 2022. According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000.