Adweek

DECEMBER 23, 2022

And here at Whalar--2022's Streamy Award winner for Agency of the Year--we've brought you the biggest names to help navigate the. What is the creator economy, and why should you care? Well, it turns out you do care. After all, the global creator economy is estimated to be worth more than $104 billion!

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Adweek

DECEMBER 28, 2022

One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three. Apple's "The Greatest" was not only rousing and incredibly cinematic, it signaled a.

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Adweek

DECEMBER 13, 2022

Tears aplenty flowed on Snapchat in 2022, as the platform's most popular lens of the year was the Crying Lens, which has been viewed more than 9.7 billion times since its debut. Other popular lenses throughout the year included Shook, Cartoon Kid and Cute Anime. said it determined its year-end trends.

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Adweek

DECEMBER 14, 2022

After praising the year's 10 best TV shows, it's now time to honor the new 2022 series that, despite hitting the marketplace in a year boasting more television content than ever before, still managed to make their mark and connect with audiences. It was particularly tough to do so at a time when so many.

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Adweek

OCTOBER 26, 2022

Earlier this month, Adweek held its second and final Convergent TV summit of 2022. Speakers included FX's John Landgraf, Hallmark Media's Wonya Lucas--who was named TV Executive of the Year in our 2022 Hot List--and Conan O'Brien, discussing the ever-changing industry.

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Adweek

AUGUST 15, 2022

The world of shopping took center stage at the Westin New York for Commerce Week 2022. Kellogg's, Kawaii Lighting, General Motors, Rent the Runway, eBay and many others all made appearances to discuss everything to do with how we buy things today. With the world adjusting to massive culture shifts as we settle into a.

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Adweek

AUGUST 22, 2022

Nextdoor said the leading category among the 2022 winners was home service providers, followed by go-to restaurants, pet care. Neighborhood social network Nextdoor revealed the winners Monday of its sixth annual Neighborhood Favorites awards program, which enables neighbors to vote for their favorite local businesses.

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Adweek

DECEMBER 13, 2022

Twitch began rolling out its third annual Twitch Recap Tuesday, saying that its community watched 21 billion hours in 2022 and sent some 48 million chat messages via the Amazon-owned streaming platform. While the past two editions of Twitch Recap were shared via email, the 2022 version was integrated directly into Twitch.tv

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Adweek

DECEMBER 5, 2022

in 2022, according to WPP media investment arm GroupM's 2022 year-end "This Year Next Year" forecast. Excluding U.S. political advertising, advertising revenue grew by 6.5% market fared better than the global market this year, with 7.1% growth and $305 billion in revenue. The numbers don't indicate economic prosperity by any means.

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Adweek

DECEMBER 27, 2022

The 2022 TV year was full of mega-mergers, billion-dollar deals and even a fantasy face-off, and now it's time to reflect on the disruption. As part of Adweek's year-in-review coverage, we took a look back at 10 of convergent TV's most important, surprising and industry-changing moments, examining the stories that shaped the year and that.

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OCTOBER 27, 2022

2022 is no different, and advertisers have officially started stepping into Christmas by bringing a bit of festive cheer to screens. Every year, Christmas comes early for brands as they race to debut their holiday ads before the peak shopping period begins. As ever, it's hard to predict what creative routes businesses will go down.

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Adweek

JUNE 21, 2022

This week, he crashed the opening ceremony of the 2022 festival to give it back. Gustav Martner earned his first gold at the Cannes Lions International Festival of Creativity in 2007 for a car ad. Now head of creative at Greenpeace Nordic, Martner has a simple message for the ad industry this week: Stop making.

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Adweek

JULY 28, 2022

With Germany set to face England in the UEFA Women's European Championships 2022, sponsor Volkswagen (VW) will aim to capture the talking points as its social media campaign, fronted by a tiny car that has captured audiences' hearts, makes its final appearance.

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Adweek

NOVEMBER 10, 2022

Adcolor's 2022 Conference will take place from Nov. Continuing to champion diversity, equity and inclusion in creative industries, non-profit organization Adcolor unveiled its curated list of panelists, speakers and programming for its annual conference. 17-19 in Los.

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Adweek

JULY 21, 2022

saw revenue sputter a bit in the second quarter of 2022, tallying $1.111 billion, up 13% from the same quarter last year. The company said in its letter to investors that revenue decelerated by 25 percentage points from the first quarter of the year, occurring throughout the quarter, across both brand advertising and.

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Adweek

DECEMBER 28, 2022

Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence. It's little wonder that ad spending was down for the fourth consecutive.

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Adweek

DECEMBER 29, 2022

The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first half of the year for many of the biggest services on the market, there was a distinct shift in priorities away from subscriber growth and toward revenue growth.

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Adweek

DECEMBER 13, 2022

After two years of pandemic-related production delays, the networks more than made up for lost time in 2022.

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Adweek

DECEMBER 12, 2022

The holiday season means two things: togetherness and learning what internet users across the globe have been searching throughout 2022 via Google's annual "Year in Search." After last year's focus on healing, this year's spot shows a universal trend toward wanting to change habits and pursue happiness goals.

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Adweek

NOVEMBER 7, 2022

BrewDog has declared itself the "proud anti-sponsor" of the 2022 FIFA World Cup in a series of billboards protesting the human rights record of host country, Qatar. The brewer has unveiled a punchy campaign, created by Saatchi & Saatchi London, condemning what it said was the "corruption, abuse and death" associated with the tournament.

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Adweek

NOVEMBER 9, 2022

Insider Intelligence issued its revised forecast for global ad spend in 2022 Wednesday, adjusting its numbers downward for all six companies it analyzed--Amazon, Google, Meta, Snapchat, TikTok and Twitter--but predicting a particularly rough ride for the recently acquired Twitter. billion, up 8.6%

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SEPTEMBER 13, 2022

Round 2 of Adweek Readers' Choice: Best of Tech Partner Awards 2022 is now open, and we need your help recognizing the top advertising and marketing technology providers. That's right: It's once again time to vote. The nominees who received the most votes in Round 1 are moving on, and the power is still in.

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Adweek

DECEMBER 11, 2022

For FCB Group India--Adweek's 2022 International Agency of the Year--the journey was a gradual process spanning about five years and requiring hard work, focus and "belief" from the entire staff, said chairman and chief executive Rohit Ohri. There's no shortcut to creative transformation, despite how much business leaders might wish for one.

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Agency 244

Adweek

MARCH 2, 2023

The holding company's full-year 2022 revenue reached a record $2.7 Stagwell Inc. continued its growth spree last year despite global economic headwinds, with total revenue up 21% compared to 2021. It's racked up six consecutive quarters of double-digit growth, according to financial results released today.

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Adweek

SEPTEMBER 28, 2022

The 2022 FIFA World Cup will offer up something different. We'll be updating the latest campaigns released from brands to somehow capitalize on the attention that the world's largest soccer event can garner internationally, including official partners such as Budweiser, Adidas, Coca-Cola and Hyundai as they are released.

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Adweek

SEPTEMBER 22, 2022

With the countdown to World Cup 2022, the boyband has been selected by FIFA sponsor Hyundai to promote its "Goal of the Century" sustainability campaign, which is using the momentum around the Qatar soccer tournament to. BTS have teamed up with everyone from Nicki Minaj to Coldplay, but the boyband's latest collaboration might surprise fans.

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Adweek

JUNE 23, 2022

FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and Twitter and GlobalWebIndex took the pulse of soccer--OK, football--fans as the tournament approaches. Twitter and GWI found that 75% of Twitter users are fans of the World Cup, compared with 49% of non-Twitter users, and.

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Marketing 322

Adweek

DECEMBER 13, 2022

Adweek's most popular Commerce stories of 2022 run the gamut from Demi Moore partnering with a DTC swimwear brand to Nike dropping Air Max sneakers via drone, Guitar Center updating its logo, JCPenney introducing a new mascot, and Amazon releasing its latest Super Bowl ad with a psychic Alexa (alongside Scarlett Johansson and Colin Jost).

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Adweek

DECEMBER 8, 2022

Reddit released its Reddit Recap 2022 Thursday, taking a deep dive into the more than 430 million posts (up 14% compared with 2021) and roughly 2.5 billion comments (up 7% year-over-year) on its platform through November. The company wrote in its introduction, "Our annual Reddit Recap is here.

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DECEMBER 30, 2022

As part of Adweek's ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022. Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture.

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Marketing 260

Adweek

OCTOBER 3, 2022

To close out day one of Brandweek 2022, we were honored to be joined by acclaimed producer, musician and this year's Adweek Brand Visionary, Pharrell Williams. Pharrell embodies the art of being a successful leader when it comes to cultivating successful brands.

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Adweek

JULY 21, 2022

Twitter released its Inclusion, Diversity, Equity and Accessibility Report for the second quarter of 2022 Thursday and detailed the open-sourcing of its #UntilWeAllBelong Toolkit, making its courses publicly available to anyone.

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JULY 19, 2022

"Shrinkflation," or the perception that the size or quantify of offerings has decreased while the price remains the same or goes up, found its way into reviews on Yelp for the first time during the second quarter of 2022. The business directory and crowdsourced review forum released its Yelp Economic Average report for the period.

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DECEMBER 19, 2022

The 30 Best Ads of 2022 Stream the. In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by audience engagement director Jess Zafarris and European creative editor Brittaney Kiefer to discuss the best ads of the year and the future of creativity.

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Audience 245