YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Let’s dive in! What happened on Black Friday last year?

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Monetize More

JUNE 28, 2022

Ad revenue = ad impressions multiplied by eCPM. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. per impression. Structure of CPM Pricing. A CPM pricing model determines revenue. What exactly is ad revenue? Ad Unit Varieties.

CPM 52

CPM Impressions CPC CPA 52

Ad Monsters

NOVEMBER 2, 2022

The SSP’s findings show that programmatic display ad spending will skyrocket to $132 billion by 2022. Conducted between August and September 2022, the study identified emerging buy-side and sell-side trends for cookieless inventory on the 33Across exchange. The CPM does not falter. No drastic change in purchasing.

Cookies 74

Cookies CPM Food Ad Tech 74

Digiday

FEBRUARY 1, 2023

While this premium inventory was 86% more expensive than inventory purchased through real-time bidding in Q4 2021, that gap fell to just 62% in Q4 2022. Paid Social The average CPM for Meta’s varied inventories declined 22% year over year in Q4, the second straight quarter to drop — which was good news for advertisers. ”

CPC 65

CPC CPM Impressions Ad Click 65

Digiday

JANUARY 31, 2023

Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2021, which was even with the average CPM in Jan. 2022, according to Operative’s STAQ Benchmarking Data. 2023, however, the average CPM took a $0.20 2022 to Jan.

CPM 63

CPM Impressions Media Ad Inventory 63

Monetize More

FEBRUARY 16, 2023

Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold. Under impressions, comes the video, display, mobile & in-app ad inventories. Publishers can set a minimum CPM for ad units; block ads with sensitive ads or content competitors.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Martech

JANUARY 30, 2024

We’ve been thinking about it since 2022. For YouTube, they used Target CPV for any video viewer or engagement and Target CPM for awareness. The results have been impressive: “We ended up 13xing our views on our videos period over period, and are getting more quality site visitors than we used to,” writes Henderson.

Cookies 117

Cookies Marketing Retargeting CPC 117

Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. Why not cash in on the trend by adding video ads to your ad stack in 2022? Let’s take a look at some of the best video ad networks for 2022. Best video ad networks for 2022. Find out more about Xandr here.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Monetize More

AUGUST 26, 2022

CPM – Cost per thousand impressions, the amount an advertiser expects to pay per 1,000 impressions. Sessions – The number of interactions a user has with a site, such as viewing multiple posts, clicking links, or interacting with multiple pages.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

CPM – Cost per thousand impressions, the amount an advertiser expects to pay per 1,000 impressions. Sessions – The number of interactions a user has with a site, such as viewing multiple posts, clicking links, or interacting with multiple pages.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Digiday

FEBRUARY 7, 2023

Traditional TV’s viewership measurement is also shifting away from average commercial minute to impression-based measurement. How do you look at it on a CPM versus a cost-per-view? At the same time, though, traditional TV’s measurement is moving away from the average commercial minute to impression-based measurement.

Impressions 65

Impressions CPM Agency Communications 65

Brid.tv

AUGUST 29, 2022

Yield optimization tools can include audience targeting, frequency capping, adjusting CPM floors, and more. For example, there is detailed performance tracking, which allows you to track impressions, fill rates, and more. The post 10 Best CTV Advertising Platforms for Publishers in 2022 appeared first on Brid.TV.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are more efficient than traditional metrics like impressions and clicks. Only the premium demand partners will prefer attention and bid high CPM for your ad inventory.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

YieldBird

MAY 26, 2023

If you (as a publisher) are still selling a premium CPM campaign without any advanced targeting – on a normal day, the sell-out rate is 40%, the remnant is most likely sent to SSP (supply-side platform) or a yield-optimizing company that might be able to sell an additional 40%. Contact us! Is it the game over for publishers without a paywall?

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Automatad Inc.

JANUARY 29, 2023

websites reportedly used header bidding in Q1 of 2022. Each demand source responds with a bid, typically expressed as a CPM (cost per thousand impressions) or CPC (cost per click) offer. The highest bidder will get the impression. Source – Statista What Is Header Bidding and How Does it Work?

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). the highest offer) is awarded the ad impression. This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid. In 2022, it is expected to exceed $490 billion.

Advertising 65

Advertising Header Bidding Banner Video Ads 65

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. Two-thirds of global ad spending will be digital in 2022.

Affiliates 98

Affiliates Marketing CPA ROI 98

Ad Monsters

APRIL 13, 2023

From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. AdMonsters: Of all the impressions that are filled with ads, what percentage of those ads are scams or malicious?

Clickbait 83

Clickbait A/B Testing Impressions CPM 83

Martech

MAY 18, 2022

However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. You can pay on a cost-per-view (CPV) or cost per thousand (CPM) basis. Let us know!

Advertising 97

Advertising Video Ads CPM Viewability 97

Digiday

OCTOBER 25, 2022

Asked about equivalizing ad impressions across traditional TV and digital video platforms — i.e. weighing their value based on ad duration in proportion to a 30-second spot, as opposed to factors like the adjoining content quality — he said, “It is about engagement. We’re not saying, ‘I want to equivalize impressions.’

Impressions 65

Impressions Agency CPM Advertising 65

Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. Brid.TV’s Prebid price floor optimizer analyzes historical and real-time data to set price floors for each ad impression.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Monetize More

NOVEMBER 24, 2022

mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. 27% of all ad impressions is this medium banner. per 1000 impressions.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

OpenX

MARCH 18, 2022

As a marketer, you can make a real impression (no pun intended).”. According to S&P Global , “CPM pricing against adults 18 and older for the traditional prime-time upfront for the 2021-22 TV season rose 19.4% Moreover, they don’t need to splurge on huge inventory buys. What are the costs for advertising on TV?

CPM 52

CPM Impressions Audience Ad Exchange 52

Digiday

DECEMBER 6, 2022

The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. creators for 2022, which ranked creators based on number of U.S. households that had a pay-TV subscription in the third quarter of 2022. in-stream). Numbers to know. streaming services in September.

Video Ads 56

Video Ads Demand Side Platform Impressions Brand Awareness 56

Digital Remedy

JANUARY 11, 2023

In April 2022, Netflix executives announced what they had in store for the OTT provider’s near future: new, low-priced ad-supported tiers. But sooner came faster than expected, with Netflix officially rolling out its new business model in partnership with Microsoft in November 2022. Netflix Announces Its Plan to Win Advertisers.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

JULY 13, 2022

In January, the mean average CPM spent in private deals in the U.K. It’s a similar story in CTV where CPMs continue to be dictated by the availability of inventory. And when this happens there’s less competition for impressions, which means fewer bids to drive up CPMs. In 2022, it’s already at £11.65.

CPM 67

CPM Audience Agency Media 67

Digiday

APRIL 9, 2023

Rojas and Woolsey founded Gassed in 2022 after working in media and creative teams at Dr. Squatch. In October 2022, research firm Insider Intelligence estimated TikTok’s global ad revenue to reach $14.5 CPM and 35% engagement rate in under five weeks. has reached 150 million monthly active users — up from 100 million in 2020.

Agency 82

Agency Media CPM CPC 82

Adtelligent

JULY 19, 2022

Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. billion in ad spending in 2022 and grow even further. Usually, mobile ads are bought based on CPM(cost per thousand) metrics, with CPC(cost per click) /CPI(cost per install) calculated for the amount of installs of the app.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MARCH 15, 2022

DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. This ultimately yields higher CPMs. Demand-side platforms.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

YieldBird

MAY 26, 2023

If you (as a publisher) are still selling a premium CPM campaign without any advanced targeting – on a normal day, the sell-out rate is 40%, the remnant is most likely sent to SSP (supply-side platform) or a yield-optimizing company that might be able to sell an additional 40%. Contact us! Is it the game over for publishers without a paywall?

CPM 52

CPM Pop-Up Data Management Platform Shipping 52

Lemonads

AUGUST 18, 2020

Peek, here below, how Taboola’s interface looks like: It’s a s imple and user-friendly interflow allowing to switch on or off: Spent Clicks CTR Actual CPC CPA Conversions Conversion Rate Impressions CPM Taboola Pros for Advertisers: Large Reach and Volume Cost-effective compared to Google and Facebook Successful campaigns run for months or even years (..)

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. The phase one release is scheduled for October 2022, with NBCUniversal, Paramount, Fox and Warner Bros. Discovery the first to participate. Read the full story on VideoWeek.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

OCTOBER 5, 2022

Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg. Although she didn’t share specific CPM rates, Weinberg said weaker ad-targeting tools have also led to more “wasted [ad] impressions.”

Marketing 65

Marketing Ad Targeting CPM Audience 65

Digiday

MAY 2, 2023

Now, the retailer says it counts 51 advertising partners onboarded for 2023 — up from 21 when it launched in February 2022 — and hopes to add another 100 smaller advertisers by the start of 2024. ” And it’s extended unduplicated reach that’s additive to your existing plans. affected everything?

Retail 58

Retail Media Ad Tech CPM 58

Smart-Hub

SEPTEMBER 26, 2022

The advent of the optimization machine learning mechanisms can hardly be underestimated – during 2021-2022 around 47% of business owners reported that thanks to ML and AL they were able to optimize sales and marketing, and 32% reported that they were able to reduce operating costs. Optimize profit based on impressions prices (RCPM).

Non-Profit 40

Non-Profit Impressions Machine Learning CPM 40