Clearcode

JANUARY 31, 2023

The new draft version of proposed changes to the Intrinsic In-Game (IIG) Measurement Standards was released in June 2022 and open for public comments to July 2022. The new standards were then published in August 2022. IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

illumin

NOVEMBER 29, 2023

One 2022 study from Oracle found that 90% of audience members are more likely to remember an ad if it was funny. Attention advertising refers to a shift away from traditional performance markers like reach and impressions, and towards markers like viewability. This makes this ad a great example of attention advertising.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech

MARCH 6, 2023

million worldwide viewers in 2022, according to Insider Intelligence. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers.

Viewability 79

Viewability Conversion Rate Impressions Conversion 79

YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. What is ad fraud?

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Cost per mille (CPM), or cost per thousand, refers to the amount an advertiser pays for every 1,000 ad impressions their ad receives. Advertisers pay for every 1,000 impressions their ads receive.

CPM 52

CPM CPA CPC Real Estate 52

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. The MRC has set forth the viewable impression, which we believe is a good standard that the industry should rally behind,” Alessi said. pay-TV services collectively lost in 2022.

Viewability 63

Viewability Impressions Agency Media 63

Martech Series

JUNE 28, 2022

We saw some of our highest video performance (78% for both VCR and viewability) against our Connatix contextual conquesting tactic, indicating that the relevant environments were driving better engagement with our message.”. Marketing Technology News: ESET Leader in G2 summer report for ESET PROTECT Advanced.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. On the other hand, ad exchanges automate the buying and selling process on an impression-by-impression basis through real-time bidding (RTB). Viewability Tracking. It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

NOVEMBER 21, 2022

This announcement follows Azerion’s contribution to IAB Australia’s ‘Ad Attention Measurement Landscape Report 2022.’. Azerion conducted the survey with longtime partner Lumen Research, a specialist eye-tracking research agency, to help brands and publishers move beyond viewability and enhance their knowledge in respect to media quality.

Advertising 88

Advertising Viewability Display Advertising Audience 88

Ad Monsters

JUNE 16, 2022

So, you missed AdMonsters Ops 2022 in New York? Amanda Martin (@amandaemartin) June 7, 2022. Jordan Cauley (@jdcauley) June 7, 2022. Gavin Dunaway (he/him) (@MediaTrustGavin) June 7, 2022. Bill Amstutz (@BAMstutz) June 7, 2022. Sovrn (@sovrnholdings) June 7, 2022. cbradenfoster @8451group #opsny.

Viewability 52

Viewability Cookies Retail eCommerce 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are more efficient than traditional metrics like impressions and clicks. According to the IAB report released in 2022 , over a third (36%) of U.S. Eventually, you will get high CPM and ad yield.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Monetize More

AUGUST 18, 2022

This post was most recently updated on August 25th, 2022 Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. We all know that ad viewability is a key metric you need to look into to optimize ad earnings. What is an Ad Placement? Ad Refreshes.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Martech Series

JUNE 16, 2022

Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. Audibility criteria were insufficient to compare to viewability, which proves difficult for advertisers to compare performance across formats.

Media 90

Media Viewability Education Impressions 90

YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. What is ad fraud?

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Digiday

DECEMBER 13, 2022

If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. “The focus next year is going to be on the ability to get to viewability standards and look at cross-retailer performance.”.

Media 65

Media Viewability Retail Agency 65

Ad Monsters

JUNE 23, 2022

The 2022 Cannes Yacht LUMAscape is out. Terence Kawaja (@tkawaja) June 20, 2022. Spectrum Reach (@SpectrumReach) June 22, 2022. Gary Vee Says Reach and Impressions Are a Lie. LIONS | The Home of Creativity (@Cannes_Lions) June 21, 2022. Agency Loft (@Agency_Loft) June 23, 2022. What recession?

Ad Tech 87

Ad Tech Advertising Cookies Viewability 87

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. A video ad is considered viewable when at least 50% of it is visible on the screen for at least two seconds.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. published a study that found 17% of CTV ad impressions aired while a TV was turned off. video ad spending in 2022. Numbers to know.

Marketing 61

Marketing Viewability Agency Ad Tech 61

Digiday

SEPTEMBER 22, 2022

You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. It just doesn’t translate.

Media 59

Media Cookies Conversion Rate Affiliates 59

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 27% of all ad impressions is this medium banner. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Clearcode

MARCH 2, 2023

An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. The IAB’s new measurement guidelines provide a more standardized and transparent method for measuring things like impression count, viewability , traffic quality and reach.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Martech

JANUARY 30, 2024

We’ve been thinking about it since 2022. The results have been impressive: “We ended up 13xing our views on our videos period over period, and are getting more quality site visitors than we used to,” writes Henderson. We took a slightly different approach. so this ended up being a successful shift.

Cookies 117

Cookies Marketing Retargeting CPC 117

Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% Read More: A Publishers Guide to Post-Roll Ads: Definition and Best Practices Boost Ad Viewability Ad viewability is the most notable factor in boosting ROI from video monetization. However, improving viewability is easier said than done.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

InMobi

JANUARY 23, 2022

hours a day on mobile in 2022, according to eMarketer’s estimates , with China expected to reach this level of mobile consumption by 2023. Mobile Brings Measurability and Viewability One of the hallmarks of digital advertising over traditional media is how measurable it all is. Mobile has to be a key part of your media mix.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Well, CTV offers some hard-to-ignore marketing opportunities: In 2022, nearly 84% of all US households will use a connected TV. Why the explosion?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. Let us know!

Advertising 97

Advertising Video Ads CPM Viewability 97

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. What’s also important to mention is viewability.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

SEPTEMBER 19, 2019

Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Monetize More

JANUARY 18, 2023

Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. Here are a few benefits you should be aware of: #1 – Good for your budget: Programmatic advertising makes use of data to serve impressions to a chosen audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

SEPTEMBER 7, 2022

In the chart below, you can see which channel potentially generates the most carbon dioxide regarding the mock Perfume 2022 campaign. A green ad tag to estimate the emission in digital ad campaigns and plant a tree for every thousand impressions purchased ( Good-Loop ). But it’s not only advertisers that leave a carbon footprint.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

Digiday

DECEMBER 7, 2022

whether it’s a fraud-free, brand-safe, viewable impression. In August 2022, the trade org published programmatic media buying guidelines advising CMOs to “breakdown expenses at a granular level” with a spokesperson from the trade org confident it will produce a study early next year. study possible.

Advertising 61

Advertising Ad Tech Impressions Viewability 61

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. DSPs analyze the best ad impressions as well as the price at which they should be bought through real-time bidding (RTB).

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

Basis

MARCH 7, 2023

Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 In 2022, pDOOH ad spend saw a 133.2% Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate. This is an increase of 34.9% year-over-year.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. The phase one release is scheduled for October 2022, with NBCUniversal, Paramount, Fox and Warner Bros. NYT’s Impressive Growth Continues. Discovery has announced.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

SEPTEMBER 15, 2022

BDG is pacing to be up 35% year over year in total revenue this year, after being up 31% in the first half of 2022, according to the company’s CRO and president Jason Wagenheim, and this is partially because the average deal size in its advertising revenue is up 15-20% year-over-year. This is not because of condensed timelines, however.

Media 60

Media Advertising Cookies Impressions 60

Automatad Inc.

FEBRUARY 29, 2024

Imagine the cost of viewable impressions of video ads. According to the ad filtering report by Eyeo, the acceptable ads achieved an average adoption rate of 94% from Q1 2022 to Q2 2023. You will get high viewable impressions. This strategy persuades users to turn off ad blockers and lets you get high ad views.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40