Martech Series

FEBRUARY 17, 2023

With recessions still a risk across the western world and growth in US ad spend likely to decrease from 8% in 2022 to 3.7% And even when an ad is viewable, there’s still a chance it won’t engage the user – depending on a whole host of factors such as time of day, position on screen, creative format, or contextual relevance.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Exchange Wire

OCTOBER 14, 2022

Integral Ad Science, a global leader in digital media quality, today (October 14th, 2022) announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s viewability and [.].

Viewability 52

Viewability Advertising Media 52

InMobi

DECEMBER 3, 2021

It is time to look at some key trends that publishers will likely see in 2022. Expect to see these options become far more prevalent in 2022. Another important aspect about in-game is the lack of third party viewability measurement, which is currently a key challenge for advertisers.

Viewability 52

Viewability Banner Audience Advertising 52

Exchange Wire

MARCH 20, 2023

Integral Ad Science, a global leader in digital media quality, today (March 20th, 2023) launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered [.]

Viewability 52

Viewability Media Advertising 52

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The release is open for public comment for a 30-day period until July 15, 2022. The release is open for public comment for a 30-day period until July 15, 2022. Ivie , Executive Director and CEO, MRC.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. Let’s dive in!

Viewability 98

Viewability Impressions CPM Conversion Rate 98

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 Where does it go? Another $0.35

Demand Side Platform 95

Demand Side Platform Viewability Impressions Ad Tech 95

Martech Series

FEBRUARY 17, 2023

Livewire and Anzu first partnered in January 2022 in APAC and have helped advertisers across the region leverage in-game advertising to engage with the incredibly diverse gaming audience. and TikTok, to drive brand partnerships forward and connect with the global gaming audience of over 3 billion.

Viewability 84

Viewability Audience MarTech Advertising 84

Digiday

JUNE 29, 2023

Compared to traditional key performance indicators, such as viewability or clicks, researchers say these optimized ads can show how content is affecting viewers. Launched in 2022, Emodo Adapt offers enriched and animated native ad offerings for brands and advertisers.

Viewability 58

Viewability Media Agency Advertising 58

Ad Monsters

JANUARY 29, 2024

Just as there are viewability and brand safety standards, the industry should adopt a high-quality standard for data compliance. Publisher Compliance Index – 2023 Report’ utilizes Compliant’s proprietary Publisher Compliance Index (PCI) to reveal insights into data compliance risks within U.S. and the E.U. counterparts.

Viewability 80

Viewability GDPR Cookies Ad Tech 80

Martech Series

DECEMBER 8, 2022

As the company’s growth accelerated from 2018-2022, it became clear that Zoom needed a Customer Success solution with a deep set of capabilities that would allow them to scale and optimize for the future. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Communications 93

Communications Viewability MarTech Marketing 93

YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Ad Monsters

JUNE 16, 2022

So, you missed AdMonsters Ops 2022 in New York? Amanda Martin (@amandaemartin) June 7, 2022. Jordan Cauley (@jdcauley) June 7, 2022. Gavin Dunaway (he/him) (@MediaTrustGavin) June 7, 2022. Bill Amstutz (@BAMstutz) June 7, 2022. Sovrn (@sovrnholdings) June 7, 2022. cbradenfoster @8451group #opsny.

Viewability 52

Viewability Cookies Retail eCommerce 52

Media Math

NOVEMBER 7, 2022

The 2022 FIFA World Cup and the holidays overlap this year, with the sporting event scheduled to air globally from Qatar between Nov. Download our 2022 World Cup Campaign Guide to learn how to execute a winning campaign strategy with MediaMath. 20th and Dec. Up to 5 billion viewers are expected to tune in to the event.

Viewability 52

Viewability Ad Space Food Audience 52

Clearcode

JANUARY 31, 2023

The new draft version of proposed changes to the Intrinsic In-Game (IIG) Measurement Standards was released in June 2022 and open for public comments to July 2022. The new standards were then published in August 2022. IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech Series

JUNE 28, 2022

We saw some of our highest video performance (78% for both VCR and viewability) against our Connatix contextual conquesting tactic, indicating that the relevant environments were driving better engagement with our message.”. Marketing Technology News: ESET Leader in G2 summer report for ESET PROTECT Advanced.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Monetize More

JULY 14, 2022

This type of interstitial is highly viewable and user-friendly because it loads along with the page and can be easily skipped by users. Once Vignette Ads are live, Our team will constantly split test, and optimize your ads for maximum ad revenue gains. Are Vignette Ads Intrusive?

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Martech Series

JULY 14, 2022

Every organization has material not meant for public consumption; Haystack’s engineers designed a system that requires authentication before certain content is viewable. .” Marketing Technology News: Safe-T Group Launches its Consumer Privacy Solution for Microsoft Windows.

Communications 84

Communications Viewability MarTech Marketing 84

illumin

NOVEMBER 29, 2023

One 2022 study from Oracle found that 90% of audience members are more likely to remember an ad if it was funny. Attention advertising refers to a shift away from traditional performance markers like reach and impressions, and towards markers like viewability. This makes this ad a great example of attention advertising.

Brand Awareness 80

Brand Awareness Viewability Conversion Audience 80

Martech Series

NOVEMBER 21, 2022

This announcement follows Azerion’s contribution to IAB Australia’s ‘Ad Attention Measurement Landscape Report 2022.’. Azerion conducted the survey with longtime partner Lumen Research, a specialist eye-tracking research agency, to help brands and publishers move beyond viewability and enhance their knowledge in respect to media quality.

Advertising 88

Advertising Viewability Display Advertising Audience 88

MNTN

MARCH 24, 2023

Users were unperturbed when subscription prices were raised by 38% in December 2022—the vast majority of subscribers (94%) kept the service despite the price increase of $3 per month. Viewability Measurement: DV provides comprehensive viewability authentication, offering clarity into whether an ad has the opportunity to be seen.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

Ad Monsters

JUNE 23, 2022

The 2022 Cannes Yacht LUMAscape is out. Terence Kawaja (@tkawaja) June 20, 2022. Spectrum Reach (@SpectrumReach) June 22, 2022. LIONS | The Home of Creativity (@Cannes_Lions) June 21, 2022. Agency Loft (@Agency_Loft) June 23, 2022. IBM News (@IBMNews) June 20, 2022. What recession?

Ad Tech 82

Ad Tech Advertising Cookies Viewability 82

Martech

MARCH 6, 2023

million worldwide viewers in 2022, according to Insider Intelligence. Viewability Viewability refers to whether a viewer saw the ad. Viewability is determined by dividing the number of viewable impressions by the total number of impressions. It’s also immensely popular, reaching 204.1

Viewability 80

Viewability Conversion Rate Impressions Conversion 80

Martech

APRIL 18, 2024

Ads that load outside the viewable area of a browser or reload frequently are examples of the digital ads GMP+ helps advertisers avoid because they waste money and increase the advertiser’s carbon footprint. In 2022 they expanded the initiative by tying ESG goals to the performance score for all employees, including those in marketing.

Marketing 102

Marketing Viewability Finance Media 102

Digiday

SEPTEMBER 22, 2022

If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. And it’s crazy because some of the highest-value opportunities are probably the ones that reside in Safari. Yet we see half the yield.”. “If

Media 53

Media Cookies Conversion Rate Affiliates 53

Monetize More

AUGUST 18, 2022

This post was most recently updated on August 25th, 2022 Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Ad Refreshes.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Monetize More

DECEMBER 26, 2022

This post was most recently updated on December 29th, 2022 In its early days, ad refreshing was misused. But again, it must be done right, so that it benefits the publisher (with greater revenue), the brand (with enough viewability and click-throughs), and the user (with value-added offerings). All of that is changing now. Let’s Recap.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Digiday

DECEMBER 13, 2022

If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. “The focus next year is going to be on the ability to get to viewability standards and look at cross-retailer performance.”.

Media 60

Media Viewability Retail Agency 60

Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% Read More: A Publishers Guide to Post-Roll Ads: Definition and Best Practices Boost Ad Viewability Ad viewability is the most notable factor in boosting ROI from video monetization. However, improving viewability is easier said than done.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. A video ad is considered viewable when at least 50% of it is visible on the screen for at least two seconds.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. The MRC has set forth the viewable impression, which we believe is a good standard that the industry should rally behind,” Alessi said. pay-TV services collectively lost in 2022.

Viewability 58

Viewability Impressions Agency Media 58

Martech

SEPTEMBER 20, 2023

In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow. In a recent blog post , Golec admitted “consumer marketers have been using tracking pixels and cookies for years to monitor publisher brand safety, understand human vs. non-human traffic, and assess ad viewability.”

Cookies 91

Cookies Viewability Audience Marketing 91

Martech Series

JUNE 16, 2022

Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. Audibility criteria were insufficient to compare to viewability, which proves difficult for advertisers to compare performance across formats.

Media 90

Media Viewability Education Impressions 90

VideoWeek

JULY 18, 2022

Dentsu Cuts its Ad Spend Forecast for 2022 to 8.7 Dentsu has lowered its global ad spend forecast for 2022 down to 8.7 “And, despite factors such as inflation putting pressure on household budgets, combined with 2021 being a tough comparative year, we have only marginally revised down our 2022 growth forecast by just 0.4

Media 52

Media Ad Tech Agency Demand Side Platform 52

InMobi

JANUARY 23, 2022

hours a day on mobile in 2022, according to eMarketer’s estimates , with China expected to reach this level of mobile consumption by 2023. Mobile Brings Measurability and Viewability One of the hallmarks of digital advertising over traditional media is how measurable it all is. Mobile has to be a key part of your media mix.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Digiday

APRIL 4, 2023

Balancing quality content and viewability is critical for video ads Publishers are always balancing user experience and monetization and looking to maximize their revenue. Quality content and optimizing the mix between player size and viewability are key. Finding the right combination between the two is essential.

Viewability 54

Viewability Ad Tech Video Ads Marketing 54