Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

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Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

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Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability 52

Viewability CPM Fill rate Impressions 52

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB).

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process

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Ad network Fill rate Banner CPM 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

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Brid.tv

AUGUST 29, 2022

When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Now that you know what to look for, it’s time to take a look at some of the best ad networks and choose the right one for your OTT streaming service.

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InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

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Martech Series

JUNE 9, 2022

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. & Canada, EMEA, APAC and Latin America for 2022. ” FAST ad opportunities are on the rise.

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Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

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Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

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Ad network CPC CPM CPA 52

SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021 to $493 billion in 2022. billion in 2021.

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NewProgrammatic

MARCH 15, 2022

But if you think that you know exactly what search ads are, and that everything has been already said about search advertising in 2022, then you might wanna take a second to read through this article. What are Search Ads? Search ads are part of programmatic ad inventory, displayed specifically on search engine results pages.

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Lemonads

JULY 27, 2021

Full page popup traffic Zeropark offers 53 billion monthly impressions for pop traffic. Pops which work with the CPV (cost-per-view) model are ads appearing in a new tab in a desktop browser and a new window in the case of mobile traffic. The cost of an impression starts at $0.0001.

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Automatad Inc.

JANUARY 29, 2023

websites reportedly used header bidding in Q1 of 2022. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. Header bidding increases digital publishers’ ad revenue by opening their ad inventory to several demand sources before placing an ad call to Google Ad Manager.

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Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

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Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

NOVEMBER 22, 2022

This way we can support all internet publishers, not only those working with MonetizeMore, and work together towards a transparent, non-ad fraud-stricken online advertising industry. short for Authorized Digital Sellers is a file that is referenced by programmatic buyers to know which inventory sources are legit ad inventory sellers.

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Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

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SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

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Digiday

JANUARY 31, 2023

Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2022, according to Operative’s STAQ Benchmarking Data. 2022 to Jan. 2023 is down about 21%, making January 2023 “the worst January [when it comes to] ad [RPMs] since 2020,” he said.

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CPM Impressions Media Ad Inventory 63

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. This article is a must-read to ensure that your brand takes full advantage of it.

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Digiday

APRIL 11, 2023

While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022. Addressable ads are also more memorable and likely to drive action.

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Digiday

MARCH 9, 2023

It’s not having to make sweeping cuts to keep costs down, nor is it struggling any more than it normally would for ad dollars. Its ads business is in a good spot. Chalk it up to a strong 2022 that saw ad revenue grow by 66% on the previous year. In fact, it’s pretty much business as usual for the alliance.

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Advertising Impressions Ad Inventory Audience 59

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. By allowing advertisers to target specific audiences in real time and deliver personalized ads. Dynamic Ad Delivery.

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Advertising Ad Exchange Ad Inventory Audience 52

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. As the agency executive quoted above indicated, the ultimate aim underpinning YouTube’s principles appears to have the support of ad buyers. pay-TV services collectively lost in 2022.

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Digiday

JANUARY 31, 2023

For instance, in the third quarter, the cost to buy 1,000 impressions of ad inventory on Snapchat was 30% compared to Meta for the average advertiser, per agency Tinuiti. But Snapchat’s ads aren’t cheap either — at least not when compared to other platforms.

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Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. the New York Times) to sell fake ad inventory.

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Affiliates Marketing CPA ROI 98

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. the highest offer) is awarded the ad impression. The winning bid (i.e.,

Advertising 65

Advertising Header Bidding Banner Video Ads 65

Basis

JANUARY 2, 2024

These tactics could include leaning more heavily on first-party data , leveraging contextual targeting and geotargeting , bidding on premium inventory , using anonymized data sources, targeting using individual platforms’ proprietary data (ex. In other words: Generative AI could end up leading to a lot more low-quality ad inventory.

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Advertising Cookies Impressions Audience 59

Martech

DECEMBER 29, 2022

Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. The ad-free Netflix option is less than half the price of its $20 “Premium” plan.

Media 111

Media Advertising Audience Ad Exchange 111

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Digiday

NOVEMBER 2, 2022

The New York Times Company’s Q3 2022 earnings report. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Advertisers seem to be getting cold feet about where and when they execute their remaining 2022 budgets.

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Media Ad Inventory Video Ads Advertising 61

Digital Remedy

JANUARY 11, 2023

If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy. In April 2022, Netflix executives announced what they had in store for the OTT provider’s near future: new, low-priced ad-supported tiers.

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Brand Awareness Non-Profit Audience Impressions 52

Basis

DECEMBER 1, 2023

In Basis, for example, programmatic ad buying on CTV grew by more than 60% in percentage of impression share from 2020 to 2022. But as technology has advanced and ad inventory expanded, more opportunities for advanced targeting have arisen. Strong growth is expected in 2024 as CTV spend is forecast to reach $1.3

Advertising 54

Advertising Ad Inventory Audience Impressions 54

Brid.tv

JANUARY 2, 2023

In addition to this, the number of your app’s daily active users will affect how much you can charge for your ad inventory. CPMs also differ depending on the in-app mobile ad format. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 per impression.

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Advertising Conversion Rate Banner Video Ads 52

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video.

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