Direct Deals 101: The Ultimate Guide to Private Marketplaces [2022]
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MAY 10, 2022
In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Spam-free ads. What to do with the remnant ad inventory?
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