MNTN

DECEMBER 4, 2023

By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 84.9%. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 74

Advertising Impressions CPM Cookies 74

Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% of online users watch video content weekly. With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Digiday

APRIL 13, 2023

. “TikTok led the global short video field over the last few years — 2023 is the first time that run may be challenged,” said Jamie MacEwan, senior research analyst at Enders Analysis. “TikTok’s user base crossed a billion while ad revenue reached around $9 billion in 2022, up tenfold on 2020.

Video Ads 86

Video Ads Impressions Agency Advertising 86

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 56

Video Ads Demand Side Platform Impressions Brand Awareness 56

Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. In another survey , 54 percent of consumers revealed that they would love to see more video content from their chosen brands.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Ad Beat

MARCH 6, 2024

2022: “Together for Tomorrow”: Launched at the 2022 Consumer Electronics Show (CES), this campaign centered on showcasing customizable experiences and sustainable innovations. And they’re hardly the only advertisers to bet big on video. million impressions) and r/NYYankees ($50,600 of spending, 6.6 million impressions).

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. Blended in-game ads are what brands are most looking forward to.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Martech Series

FEBRUARY 28, 2023

Buonasera joined Magnite in 2021 when the company acquired SpringServe, the video ad serving platform he co-founded. Marketing Technology News: Informatica Recognizes the Most Influential Data Leaders of 2022 Buonasera has more than a decade of advertising technology experience.

Video Ads 87

Video Ads Ad Tech Impressions MarTech 87

InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Google Ad Manager 360. Marketplace.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

VideoWeek

MAY 20, 2022

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent.

Impressions 52

Impressions Ad Tech Media Agency 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Video options. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Martech

FEBRUARY 18, 2022

Before the pandemic, I admit I wasn’t that impressed with finding a QR code on a magazine ad. What about the shifts in backend technology that are making QR codes, podcasts and even print ads something different in 2022? At that time, I was probably also questioning my resilience in consuming a form of print media.

Media 88

Media Cookies Impressions Video Ads 88

Ad Beat

JANUARY 26, 2024

Two-thirds of its outlay, or just under $512 million, was spent on YouTube ads: Its biggest ad — an introduction to the Apple Vision Pro mixed reality headset — accounted for a cool $21.4 Throughout the year, the bulk of its budget went toward various six-second video ads featuring the tagline: “TFW you get affordable insurance.”

Display Advertising 52

Display Advertising Advertising Impressions Video Ads 52

Lemonads

AUGUST 12, 2021

Reach- Show ads to the maximum number of people possible. Awareness Ads KPIs Impressions - Number of times the ad was displayed. Reach - Number of people who saw the ad. One person can see many times the same ad. Video ad Views - On video marketing ads, how many times the video is fully watched.

Impressions 52

Impressions Affiliates Conversion Brand Awareness 52

Martech Series

FEBRUARY 22, 2023

As of 2022, 92% of US households were reachable via programmatic CTV advertising , demonstrating the incredible reach that these platforms provide. Experiment with different ad formats to see what works best for you Different audiences will resonate with different types of ads.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

Advertising 65

Advertising Header Bidding Banner Video Ads 65

Digiday

NOVEMBER 22, 2022

The key hits: CTV ad spending increased year over year in Q3 2022, while traditional TV ad spending dipped. The number of advertisers buying CTV ads also increased year over year. Direct sales is ceding share to programmatic sales for CTV impressions. Spanish-language rights to air the 2022 World Cup.

Impressions 60

Impressions Demand Side Platform Advertising Entertainment 60

SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Keep reading to understand what a CPM marketing campaign is, its different aspects and what advertisers expect from successful ad campaigns. What Is CPM? How Does CPM Work?

CPM 52

CPM CPA CPC Real Estate 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 97

Advertising Video Ads CPM Viewability 97

Clearcode

JANUARY 31, 2023

The new draft version of proposed changes to the Intrinsic In-Game (IIG) Measurement Standards was released in June 2022 and open for public comments to July 2022. The new standards were then published in August 2022. The gaming market brings new opportunities for ad buyers. Banner (web-based) ads.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Adtelligent

JULY 19, 2022

Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. Rich Media are usually more complex, include animation or a video, and can be interactive. billion in ad spending in 2022 and grow even further. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability 52

Viewability CPM Fill rate Impressions 52

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Monetize More

AUGUST 26, 2022

Must Know AdTech Terms: In studying how to maximize ad revenue on a website, you’ll come across some common jargon you need to know: RPM – Revenue per mille or revenue per 1000 visitors, the money a website earns from every thousand visitors. Apply for MonetizeMore if you are making at least $1,000 a month in ad revenue.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

Must Know AdTech Terms: In studying how to maximize ad revenue on a website, you’ll come across some common jargon you need to know: RPM – Revenue per mille or revenue per 1000 visitors, the money a website earns from every thousand visitors. Apply for MonetizeMore if you are making at least $1,000 a month in ad revenue.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Digital Turbine

OCTOBER 30, 2023

Engaging video ads with interactive elements allows brands to really showcase their originality and reach their target audience in a more direct way. Coinbase , on the other hand, gained a lot of attention in 2022’s game by only displaying a floating QR code with no other branding. Eye-catching CTAs can also be effective.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Adtaxi

MARCH 22, 2022

A 2020 study found that people not only share video more often than other forms of content, but over 80% of people make purchasing decisions based on a brand’s video. Advertisers hoping to meaningfully engage with their audience need video advertising. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Monetize More

AUGUST 12, 2022

This post was most recently updated on August 18th, 2022 We’re all familiar with the app store concept. Learn more about in-app ads here. Rewarded Ads. If you want to entice more users to use your app, consider using rewarded video ads. This ad format works best when it comes to mobile gaming apps.

Advertising 52

Advertising Non-Profit Video Ads Impressions 52