Digiday

NOVEMBER 22, 2022

The key hits: CTV ad spending increased year over year in Q3 2022, while traditional TV ad spending dipped. Direct sales is ceding share to programmatic sales for CTV impressions. The third quarter of 2022 wasn’t a great period for the TV advertising business. They also feel the platform does not adequately support creators.

Impressions 58

Impressions Demand Side Platform Advertising Entertainment 58

Brid.tv

SEPTEMBER 26, 2022

Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app management platform. Payment Model Minimum Traffic CPM, CPC, CPA, Auction 500,000 Monthly Impressions. The post 15 Best Display Ad Networks for Publishers in 2022 appeared first on Brid.TV. Airnow Media.

Ad network 52

Ad network CPC CPM CPA 52

Digiday

DECEMBER 6, 2022

The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If

Video Ads 55

Video Ads Demand Side Platform Impressions Brand Awareness 55

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in ad dollars in 2022, making up 90.2%

Advertising 113

Advertising Marketing Ad Exchange Retail 113

Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Digiday

JANUARY 29, 2023

Publishers are running concurrent auctions for the same impression at the same time as ad tech vendors are trying to reduce the amount of auctions they have to listen to. By late 2022, they authorized 622 supply paths. Moreover, they’re using supply-side platforms to do it. It has essentially tripled over that time.

Marketing 67

Marketing Demand Side Platform Ad Tech Impressions 67

Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022.

Demand Side Platform 52

Demand Side Platform Impressions Conversion Ad Tech 52

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about demand-side platforms. Learn more about automated CTV advertising here.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Digiday

FEBRUARY 5, 2023

But that picture looks different from agency to agency, with some shops predicting a strong return to revenue growth after an embattled 2022, and others hoping they can even get back to growing — largely because clients are spending their marketing dollars more conservatively due to lack of clarity on economic conditions ahead.

Agency 65

Agency Media Demand Side Platform Ad Tech 65

VideoWeek

JANUARY 23, 2023

Mirriad is building a marketplace where advertisers and their agencies can transact across content platforms and the most relevant contextual opportunities that they select in the Mirriad platform. Mirriad is building towards programmatic transactions, a path that we’ve laid the foundation for in 2022.

Demand Side Platform 52

Demand Side Platform A/B Testing Audience Impressions 52

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It

Media 57

Media Cookies Conversion Rate Affiliates 57

Basis

FEBRUARY 28, 2023

By automatically serving ads in real-time through a demand side platform (DSP), advertisers can create better, richer, more relevant brand experiences for consumers across screens and devices. in 2022 and is predicted to grow 12.0% in 2022 and is predicted to grow 8.7% What Does Native Advertising Look Like?

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78

Monetize More

JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

FEBRUARY 28, 2023

Yes, they have problems, including an ad slowdown and a dearth of quality CTV impressions. PubMatic, for example, saw its revenue for the final quarter of 2022 dip 1.7% On the contrary, it raked in $156 million in the final quarter of 2022, up 10% on the same period the year prior but flat on the previous month.

Ad Tech 55

Ad Tech Finance Demand Side Platform Non-Profit 55

Digiday

FEBRUARY 15, 2023

million subscribers to its YouTube channel in 2022, with 93% of them coming through YouTube Shorts, according to a company spokesperson. iHeartMedia is investing in its video podcasts, with the goal being to distribute its shows on whichever platform its audience wants to consume them, said Will Pearson, president of iHeartPodcasts.

Audience 56

Audience Media Demand Side Platform Finance 56

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 58

Clickbait Advertising Ad Tech Demand Side Platform 58

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? It has become extremely popular recently and is now in high demand by various companies in the advertising space. Demand-Side Platforms (DSP). Data Management Platforms (DMP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Basis

MARCH 7, 2023

Here are the latest stats marketers should know about DOOH: In 2022, US digital out-of-home ad spend reach $2.69 In 2022, pDOOH ad spend saw a 133.2% Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. the highest offer) is awarded the ad impression.

Advertising 64

Advertising Header Bidding Banner Video Ads 64

SODP

MAY 22, 2023

Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021. Many websites, including popular video monetization platforms such as YouTube, rely on ad revenue to sustain their operations while providing free content to their viewers.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 56

Impressions Ad Targeting Audience Agency 56

Digiday

JANUARY 10, 2023

In the third quarter of 2022, its devices accounted for 40% of the CTV devices installed in the U.S. And in the second quarter of 2022, 33% of the time people in North America spent streaming video on any device — TV, phone, computer, etc. million at the end of Q3 2022 — “Roku is still mostly just U.S. CTV market.

Manufacturing 57

Manufacturing Demand Side Platform Agency Fashion 57

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Buyer identification: Publishers know exactly who buys their impressions.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. Apart from the ad network, we’ve also got the ad exchange.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97

Ad Tech 98

Ad Tech Media Agency Advertising 98

SODP

MAY 30, 2023

These platforms are usually connected to multiple ad exchanges and multiple ad networks. Demand Side Platform (DSP) If the SSP is a seller-side platform, the DSP is its equivalent on the buyer’s side.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Digiday

SEPTEMBER 6, 2022

And a recent Digiday+ Research survey of agency professionals found 43% of their clients’ overall marketing budget was spent via programmatic display ads for summer 2022. As part of increasing trust and transparency, DDM said it uses multiple demand-side platforms to monitor ads and dashboards for clients to view metrics.

Ad Exchange 59

Ad Exchange Agency Demand Side Platform Ad Inventory 59

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Streaming claimed the largest share of U.S.

Audience 58

Audience Agency Advertising Ad Exchange 58

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. and also boosted by the broadcasting of the Rugby World Cup in September and October,” the company said. “Our

Marketing 52

Marketing Media Entertainment Agency 52

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2020: Google Chrome announced that it will depreciate third-party cookies by 2022.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

InMobi

SEPTEMBER 19, 2019

In 2019, they predict mobile video ad spending will reach almost $16 billion by the end of 2019 and almost $25 billion by 2022 in the U.S. This is why 70% of served video ad impressions in the U.S. LEARN MORE These figures correspond to what eMarketer has found as well. Keep video ads for mobile as short as possible.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Monetize More

NOVEMBER 22, 2022

You can whitelist demand-side platforms (DSPs), ad networks, and other ad tech companies that are authorized to sell your ad inventory with ads.txt. is the latest version of ads.txt that was launched in mid-2022 which now provides a clearer picture of the relationships between publishers, DSPs, and SSPs in the supply chain.

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

VideoWeek

APRIL 26, 2024

The deadline, originally set for the start of 2022, was previously penned for the end of this year, having already been moved back several times. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

Video Ads 52

Video Ads Impressions Viewability Media 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertising 52

Advertising Marketing Banner Pop-Up 52