SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

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Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do.

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Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. billion in 2022 and is projected to reach $92.12 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. percent drop in Q4 2022 and 1.9 percent YOY at $6.69

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Agency Non-Profit Ad Exchange Audience 52

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.

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Display Advertising Click Through Rate Impressions Audience 40

VideoWeek

MAY 5, 2023

[link] — Elon Musk (@elonmusk) May 3, 2023 US Digital Video Ad Spend Will Pass $50 Billion This Year Industry trade group the IAB this week released its data on the growth of digital video ad spend in the US, finding that overall spend grew by 21 percent in 2022, reaching $47.1

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Advertising Ad Tech Video Ads Machine Learning 52

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? It has become extremely popular recently and is now in high demand by various companies in the advertising space. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP).

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Monetize More

JANUARY 18, 2023

With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.

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Advertising Ad Inventory Machine Learning Ad network 98

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Meanwhile, Warner Bros.

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Audience Agency Advertising Ad Exchange 63

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients?

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo!

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Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

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Monetize More

NOVEMBER 22, 2022

The following publisher inventory selling is supported via: Ad exchanges through personal accounts. Ad networks that sell as programmatic partners. You can whitelist demand-side platforms (DSPs), ad networks, and other ad tech companies that are authorized to sell your ad inventory with ads.txt.

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Ad Inventory Ad network Ad Exchange Demand Side Platform 52

Brid.tv

SEPTEMBER 26, 2022

In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX is the largest and most popular ad exchange on the internet right now. Its Display Network features over 2 million websites and apps that serve display ads. Google ADX. Airnow Media. ReklamStore.

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Ad network CPC CPM CPA 52

Digiday

JUNE 8, 2022

Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. How does it work?

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Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

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Impressions Ad Targeting Audience Agency 61