PrograMetrix

JUNE 23, 2021

State of Account Based Marketing in 2021. The result is a bigger impact and a much better ROI as compared to other marketing efforts. Take those strategies and partner them with innovative ABM techniques that will help you scale your B2B marketing plan, target those key accounts, and create unequaled ROI.

Marketing 52

Marketing ROI Advertising Audience 52

Karola Karlson

JANUARY 16, 2021

One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? If you’re interested in fresh data, here are the Facebook and Instagram advertising cost numbers from 2021, based on data by Revealbot. Instagram ads CPC in 2021.

CPC 52

CPC ROI CPM Conversion 52

PrograMetrix

AUGUST 19, 2021

PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021. Related: Using B2B Intent Data for Account-based Marketing.

Agency 52

Agency Ad Tech ROI Impressions 52

InMobi

JANUARY 27, 2021

InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. Marketers are moving towards the ‘actionable’ end as they become better equipped to scale ROI and measurable outcomes.

Marketing 52

Marketing Search Advertising ROI Entertainment 52

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. trillion, or 40% of global marketing spend in 2021. This is an increase of $1.1

Marketing 121

Marketing Healthcare ROI Retail 121

Martech

OCTOBER 27, 2023

TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. Why we care. HubSpot’s research found that 53% of U.S.

ROI 118

ROI MarTech Audience Media 118

InMobi

MARCH 24, 2022

Here is our interview with Boots UK and ROI's Ollie Shayer. The latest evolution is our own in-house agency, Boots Media Group, which we launched in partnership with Threefold in September 2021. Get the Report What role has retail media played in Boots’s response to the pandemic?

ROI 52

ROI Media Retail Cookies 52

Martech Series

FEBRUARY 2, 2023

Islam’s dedication to optimizing the marketing experience dates back to his time as co-founder and CEO of Welcome (formerly known as NewsCred), the global leader in Enterprise Content Marketing from 2007 to 2021. He joined the Optimizely team as General Manager when Optimizely acquired Welcome in 2021.

Marketing 90

Marketing ROI Affiliates MarTech 90

Adtelligent

DECEMBER 29, 2020

By recognizing patterns effectively, AI can allow marketers to create and place ads that will sell while reducing costs like Customer Acquisition Cost (CAC) and increasing metrics like the sought-after ROI. Let’s see why these two will be essential components of programmatic advertising in 2021 and beyond.

Advertising 52

Advertising Ad Space Audience Education 52

Chief Martech

JULY 17, 2022

As I highlighted in blue in the chart above, the #1 most commonly cited factor in choosing their replacement solution was integration capabilities/open API — selected by 56% respondents, up 13% points from the same survey in 2021. But to measure ROI, you need the data. That was the survey result in 2021.

MarTech 110

MarTech Marketing ROI SEO 110

Martech

JUNE 28, 2022

The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Proving ROI has always been important, but the importance is growing. Within the constraints of budgets and the need to demonstrate ROI, every savvy marketing team sees the stack as something constantly evolving and hopefully improving.

MarTech 76

MarTech Marketing ROI SEO 76

Martech Series

SEPTEMBER 6, 2022

He also added: “With our headquarter founded in Hong Kong (the city that ranked #1 Fintech Hub in Asia for 2021), we are also eyeing on other fast growing markets such as Southeast Asia countries, including Thailand, Philippines, Malaysia and Singapore. AsiaTop is entering into Web 3.0

ROI 86

ROI MarTech Marketing Media 86

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 ActiveCampaign has received $360 million in VC funding through three rounds, Techcrunch says, with the most recent round of $240 million (at an over $3 billion valuation) coming in April 2021.

MarTech 111

MarTech Marketing Demand Side Platform Finance 111

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy Review is a complete full guide of what you need to know to put them into practice in 2021! Boost ROI with insights into trending ads and increase your ROI tremendously. Competition is high and many ads are achieving the goals you wished you wanted to achieve?

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Martech Series

OCTOBER 25, 2022

Moreover, with email send volume at an all-time high — over 10 billion emails in 2021 alone — the channel has never been as important for businesses. Despite the proliferation of social media tools, 4 out of 5 marketers would rather give up their social media presence than email.

ROI 94

ROI Education Finance SEO 94

Martech Series

AUGUST 10, 2022

Flynn has led marketing team expansion, increased ROI, and elevated Zywave’s brand in the marketplace. Flynn joined the Zywave senior leadership team in July 2021, after holding successful leadership positions in marketing and revenue functions in multiple software companies, including BenchPrep, Seismic and Nokia.

Marketing 83

Marketing ROI eCommerce MarTech 83

MNTN

JULY 29, 2022

What if you didn’t have to turn your back on TV ads at all, but could instead prove their performance impact, their ROI, and justify the marketing team’s budgets and value? Check out these numbers: Father’s Day: $20B+ spending in 2022, same as 2021 Back-to-school : Spending is 7.5% higher than in 2021 and 18.3%

ROI 98

ROI Marketing Advertising 98

Martech

JULY 11, 2022

and the Replacement Survey tends to confirm that integration capabilities were at the forefront when considering replacements — and even motre so in the current survey than in 2021. The need to measure ROI. We think most marketing teams are stuck with 2., but aspiring to 1., The importance of data remains consistent.

MarTech 87

MarTech Marketing ROI Communications 87

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Marketing 120

Marketing ROI MarTech Communications 120

Martech Series

SEPTEMBER 6, 2022

SORT allows sponsorship agencies and asset owners to identify new brand placement opportunities for sponsors and even provide potential exposure ROI data from historical footage and media, allowing precise valuation for possible sponsors.

ROI 84

ROI MarTech Agency Media 84

Exchange Wire

MARCH 21, 2023

Scibids, a leading technology player in the development of AI solutions, has collaborated with Dentsu and Calzedonia Group to increase the ROI of the Italian fashion group. Starting in 2021, Calzedonia Group decided to rely on the expertise of Scibids and [.]

Fashion 52

Fashion Media ROI Marketing 52

Lemonads

FEBRUARY 2, 2021

Maintaining an excellent user experience is essential, but developers and publishers also have to find the networks that give them the best results in terms of traffic monetization.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Martech

JULY 15, 2022

We also know that replacements, whether of homegrown or commercial applications, were driven by a need for better features, especially integration capabilities, data management and ability to show ROI. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

MarTech 115

MarTech SEO ROI Marketing 115

Ad Monsters

OCTOBER 18, 2022

With a recession imminent, advertisers are confident that OOH will weather the storm, especially since OOH spending was up 38 percent from 2020-2021. Because it now integrates innovative technologies that make it easier than ever to track marketing performance and see its return on investment (ROI). OOH delivers in the ROI category.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Martech Series

SEPTEMBER 8, 2022

Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI.

Audience 95

Audience Agency Advertising ROI 95

Martech

FEBRUARY 14, 2022

of the pitches they received in 2021? This study proves that earned media ROI is on a severe decline when it has the strongest potential of positively impacting business goals. Propel’s recent study of nearly 1.4 million earned media pitches showed that communications pros are failing to secure the coverage they’re after.

Media 88

Media SEO Communications ROI 88

Lemonads

DECEMBER 2, 2020

That’s why Nativo has created NATIVO IQ™ “the content intelligence platform” that unlocks insights and ROI for an aligned and results-driven marketing organization. True Native Content As a brand, you know how important content is, but also your return on content is not less important! Let’s take a look at their platform for advertisers !

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Digiday

JUNE 28, 2023

After a bonanza of financial activity in 2021 and 2022, esports organizations and leagues alike are facing scrutiny from their investors, and the industry as a whole has struggled to consistently turn a profit. At this point, the writing is all over the wall: esports winter has arrived. We’ve all seen the effects of esports winter.

ROI 46

ROI Audience Media Marketing 46

Martech Series

AUGUST 1, 2022

Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. But, more importantly, it is proactively building the inclusive creative atmosphere to offer unlimited space for creators.

ROI 90

ROI MarTech Marketing 90

Martech Series

SEPTEMBER 8, 2022

This number marks a doubling in customers from November 2021, highlighting the continued adoption of QR codes as brands discover ways to enhance their digital experience strategy. ” Marketing Technology News: OPTIZMO Recognized as One of the Best Compliance Solution Providers in 2022.

ROI 91

ROI MarTech Audience Marketing 91

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

Martech Series

JULY 29, 2022

500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date. Building Messenger is part of our endeavor to improve customer acquisition, advocacy and loyalty to brands,” said Ashwin Ramesh , CEO and founder of Synup. Synup’s next-generation platform – recognized in the Inc.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Lemonads

DECEMBER 11, 2020

Controlled costs: Amazon’s PPC ads give you control over your budget and overall spend, enabling you to tweak your campaigns for maximum ROI. Improved sales: Increased visibility helps get your listing seen by more customers searching for products like yours, increasing your clicks and consequent sales.

Advertising 52

Advertising Demand Side Platform Click Through Rate Keyword advertising 52

Martech

SEPTEMBER 27, 2021

How to improve marketing ROI with clean data. Kim Davis, Editorial Director at MarTech, highlighted this trend in a separate session while discussing the 2021 MarTech Replacement Survey : “50% of people said they were looking at improved capabilities when it came to data management and visibility into the data.”

Data Management Platform 118

Data Management Platform GDPR MarTech ROI 118

MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Martech

NOVEMBER 14, 2022

Dig deeper: How to measure content marketing ROI and ROE. Spending on virtual events decreased to 25% in 2022 from 33% in 2021. Use of paid content distribution decreased to 67% from 81% in 2021. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing 102

Marketing SEO ROI MarTech 102

PrograMetrix

JULY 6, 2022

This award follows hot on the heels of PrograMetrix’s selection in the 2021 awards, making it the agency’s second consecutive placing in the digital marketing industry’s highly-acclaimed list of the best ad tech, data providers, strategic partners, and agencies in the business. About AdExchanger.

Ad Tech 52

Ad Tech ROI Agency Impressions 52