Martech

SEPTEMBER 2, 2021

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. One year ago, based on its “CMO Spend Survey 2020-2021,” Gartner predicted that marketing technology would see increased spend even as other functions were cut back.

Real Estate 117

Real Estate Marketing Ad Inventory MarTech 117

Martech

JANUARY 12, 2022

Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study. Computers saw a 10% discount in 2021 compared to 22% off in 2020. There were marginally higher discounts in 2021 for apparel and toys. This was 253% higher than 2019, in pre-pandemic times. Less discounting.

eCommerce 110

eCommerce Electronics Retail MarTech 110

More About Advertising

MARCH 24, 2021

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events.

Marketing 111

Marketing Audience Advertising Finance 111

The Ad Tech Blog

JANUARY 16, 2021

It is 2021 ! In 2021, finding bugs is more expensive than fixing them. Use AWS CodeGuru to get code recommendations like the one below: The post Software bugs in 2021 appeared first on The Ad Tech Blog. I cringed when I read posts talking about “functional bugs” and showing Visual Basic 5.0 forms screenshots.

Ad Tech 100

Ad Tech Media 100

illumin

FEBRUARY 11, 2022

The Most Viewed Video Ads of the Retail Sector in 2021 embodies an industry undergoing a tectonic shift as they pivot to meet the pandemic-related demands of their consumers. However, with economies reopening, 2021 was a much better […]. The post Most Viewed Video Ads: Retail Sector 2021 appeared first on AcuityAds Inc.

Video Ads 98

Video Ads Retail 98

Martech

JULY 29, 2021

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Banner 110

Banner MarTech Marketing 110

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. The 2021/22 Geniuses. The post Gartner announces the 2021-22 Genius Brands appeared first on MarTech. A complete list of the Genius Brands can be found here. Processing.Please wait.

Retail 87

Retail Food MarTech Marketing 87

Banner Flow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Media 98

Media Advertising Clickbait Pop-Up 98

Adweek

MARCH 31, 2023

Publicis Media handled T-Mobile's large offline media account for years before the carrier merged with Sprint in 2020. The merger triggered one of the year's largest and most discussed media agency reviews, with agencies for both telecom companies competing alongside others for the $2 billion business.

Agency 262

Agency Media 262

Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. The post 10 top retail sector video ads of 2021 appeared first on MarTech. The winners highlight some important themes, some of them pandemic-related. Processing.Please wait.

Video Ads 98

Video Ads Retail MarTech Audience 98

Adweek

APRIL 5, 2024

When watch enthusiast website Hodinkee acquired the used-watch marketplace Crown & Caliber in February 2021 after raising $40 million, the merger made perfect sense on paper.

Audience 323

Audience 323

illumin

DECEMBER 2, 2021

The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc. But with so many brands competing for consumer dollars, their promotional efforts have to be on point. The Most Viewed Video Ads for Black Friday […].

Video Ads 98

Video Ads 98

Adweek

APRIL 2, 2024

trillion in 2021 to more than $3 trillion by 2027, according to Forrester. Business-to-business is, well, big business. Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 And that's just online. Plenty more hospital equipment and accounting software are sold IRL.

eCommerce 311

eCommerce 311

Martech

JUNE 28, 2022

Average subscribers paid 12% more in 2022 than in 2021. The post HubSpot customers paying 12% more than in 2021 appeared first on MarTech. HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. Photo credit: HubSpot.

MarTech 69

MarTech Marketing 69

Admixer

JANUARY 13, 2022

2020 posed some challenges for the digital advertising industry, and in 2021 we dealt with the consequences of these challenges and changes: the zenith of the era of cookies and other identifiers (IDFA, GAID), […]. The post Admixer: 2021 Year in Review appeared first on Admixer.Blog.

Cookies 52

Cookies Advertising 52

More About Advertising

NOVEMBER 22, 2021

Best Ad Campaigns of 2021 It’s no secret that 2021 has been an unusual year. The post Alan Kittle of Summer Friday: the best ad campaigns of 2021 first appeared on More About Advertising. The post Alan Kittle of Summer Friday: the best ad campaigns of 2021 first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

InMobi

JANUARY 25, 2022

Now that the 2021 holiday shopping season is over, how did consumers in the U.S. The Role of Loyalty Programs in the 2021 Holiday Shopping Season For many brands and retailers, declining consumer loyalty has been top of mind. holiday sales were well above $200 billion in 2021. actually shop? Here’s what we uncovered.

Electronics 52

Electronics Retail Audience Media 52

AdPulp

SEPTEMBER 3, 2021

The post SXSW 2021 Now In Danger of Being ‘Canceled’ appeared first on Adpulp. It’s another key victory in their Culture War, which they’ve been fighting for how long now? Definitely since the 1960s. With the state legislature’s latest move to restrict access to abortions after six weeks, people who […].

82

82

More About Advertising

FEBRUARY 3, 2022

Publicis Group delivered the goods in 2021 with organic revenue up 10% on Covid-battered 2020, up3% on the more meaningful 2019 including 5.3% Data businesses Epsilon and Publicis Sapient were the standouts with 2021 performance at +12.8% respectively. Publicis is predicting between 4-5% overall in 2022. Uncle Arthur Sadoun (below) is.

Advertising 59

Advertising Finance Media Agency 59

More About Advertising

DECEMBER 29, 2020

What do we have to look forward to in 2021? Or, to rephrase, do we have anything to look forward to in 2021? Something we definitely aren’t looking forward to in 2021 is the passing of a generation of people who helped to define adland (as we used to know it.) The post 2021 is on its way and the auguries aren't that good.

Advertising 64

Advertising Finance Media 64

illumin

FEBRUARY 3, 2022

Billion (USD) in growth between 2021-2025 (source: Technavio). The post Most Viewed Video Ads: QSR Sector 2021 appeared first on AcuityAds Inc. COVID-19 transformed just about every industry in the wake of lockdowns and health concerns, but the QSR sector has managed to weather the storm and come out stronger for it.

Video Ads 52

Video Ads 52

illumin

JANUARY 25, 2022

2021 was a tough year for the automotive industry. After the global pandemic forced many auto manufacturers to temporarily shut down their factories and halt supplier orders in 2020, strong consumer demand suggested 2021 might be better. The post Most Viewed Video Ads: Automotive Sector 2021 appeared first on AcuityAds Inc.

Video Ads 52

Video Ads Manufacturing 52

More About Advertising

JANUARY 26, 2021

The UK’s Advertising Association/WARC Expenditure Report paints a pretty optimistic picture for 2021, forecasting growth of 15.2% (0.8% The post New AA/WARC forecast paints much brighter picture for UK adspend in 2021 first appeared on More About Advertising. up from its October musings), more than making up for a 7.9%

Advertising 75

Advertising Finance Media Agency 75

Martech Series

JULY 5, 2022

Prime Factors, a leader in application-level data protection, has been recognized by Gartner among Sample Vendors in the Hype Cycle for Privacy, 2021. The post Prime Factors Recognized in 2021 Gartner Hype Cycle for Privacy appeared first on MarTech Series.

GDPR 72

GDPR MarTech Marketing 72

illumin

DECEMBER 22, 2021

Let’s take a look at the Most Viewed Video Ads for the 2021 Holiday Season! The post Most Viewed Video Ads: Holiday Season 2021 appeared first on AcuityAds Inc. While this is a time to come together with loved ones and reflect on the past year, it is also a time that is inextricably linked to shopping.

Video Ads 52

Video Ads Retail 52

More About Advertising

DECEMBER 16, 2020

Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move.

Audience 125

Audience Ad Tech Finance Media 125

More About Advertising

DECEMBER 12, 2021

Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the fastest rebound of any major international market continuing into 2022. The post The AA's Stephen Woodford: what 2021 might bring for advertising - pandemic permitting first appeared on More About Advertising.

Advertising 59

Advertising Marketing Finance Media 59

InMobi

NOVEMBER 12, 2021

and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. Here is a small snippet of what we highlight around programmatic digital media trends on mobile: In June 2021, mobile programmatic ad spending was up 44% as compared to January 2021. By 2021, adults in the U.S. and the U.K.,

Advertising 52

Advertising Demand Side Platform Banner Retail 52

More About Advertising

MARCH 17, 2021

2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet 2020 (for obvious reasons.) The post 2021 set to be big M&A year - will new-style creative agencies be back on the menu?

Agency 116

Agency Media Advertising Marketing 116

Exchange Wire

JUNE 28, 2022

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (June 28th, 2022) released its full 2021 AdEx Benchmark Report following the release of the study highlights in May. The report is the definitive guide [.].

Advertising 96

Advertising Marketing 96

Martech Series

SEPTEMBER 22, 2022

In fact, Microsoft’s 2021 Global Tech Support Scam Research emphasized that these tech support scams have victimized more than half or 60% of its worldwide users in 2021 alone. The post Microsoft Published Counter-Threat Measures to Ease the 60% Tech Support Scam Rate in 2021 appeared first on MarTech Series.

Pop-Up 83

Pop-Up MarTech Marketing 83

More About Advertising

DECEMBER 31, 2020

Much speculation about how ad agencies will change in 2021 as the big holding companies try to change their offer and agency staff wonder what they’ll be asked to do (assuming they still have a job.) The post Ad agencies will change in 2021 - but then they always do first appeared on More About Advertising.

Agency 64

Agency eCommerce Advertising 64

More About Advertising

FEBRUARY 10, 2022

Interpublic (IPG) has nosed ahead in the Q4 and full year 2021 ad holding company reporting stakes with Q4 net revenue of $2.55bn (up 11.6% 2021 organic growth first appeared on More About Advertising. on 2020) and organic net revenue growth of 11.7%. For the full year Interpublic registered a net revenue increase of 12.9%

Advertising 59

Advertising Finance Media Agency 59

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Marketing operations. Digital transformation.

MarTech 104

MarTech ROI Cookies Entertainment 104

Martech

NOVEMBER 10, 2021

Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Join Zeta Live November 16-17th, 2021 appeared first on MarTech. All are welcome to join Zeta Live, including investors and industry analysts.

Marketing 87

Marketing MarTech Media 87