Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

RevX

SEPTEMBER 13, 2021

Mostly because the growth marketers in fintech are adopting customer acquisition tactics and know-how from the gaming industry. Mostly because the growth marketers in fintech are adopting customer acquisition tactics and know-how from the gaming industry. In the past couple of years, fintech has become a lot like mobile gaming.

Mobile Ads 52

Mobile Ads Marketing CPM Finance 52

Smart-Hub

JULY 11, 2022

Do you want to know which are the most popular ad formats that generate the best results for SmartHub owners? This will help you to customize and optimize your marketplace. In-app video. In-app video. What is mobile video advertising? In-app video ad formats. Playable video. Rewarded video.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

RevX

NOVEMBER 22, 2021

Travel apps are seeing a surge in downloads since more countries have started to lift Covid-19 travel restrictions. With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. And they need apps to do so.

Retargeting 52

Retargeting CPM Conversion Audience 52

Lemonads

DECEMBER 2, 2020

Our Nativo review will uncover the potential of its advertising platform with prices, tips, pros, and cons: a full targeted personalized information for advertisers and publishers! Nativo Review: Nativo is a native advertising platform that helps to empower brands and publishers with the world’s most advanced technology for content !

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Lemonads

DECEMBER 11, 2020

Amazon advertising is something many are wondering if, to begin with, and if you’re seeking how it works and how to launch your first campaign, you’ve just landed in the right spot! Let’s discover what Amazon advertising truly is and the guideline for a correct advertising campaign! Are Your Products Available?

Advertising 52

Advertising Demand Side Platform Click Through Rate Keyword advertising 52

Digiday

SEPTEMBER 6, 2022

Imagine a system where everyone wins by getting rewarded fairly: publishers and advertisers in the advertising ecosystem are compensated transparently and equitably for their products and services. That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system.

Ad Exchange 61

Ad Exchange Agency Demand Side Platform Ad Inventory 61

Brid.tv

SEPTEMBER 23, 2022

So is linear TV advertising even worth it anymore? Should you invest in this advertising channel? hide ] What Is Linear TV Advertising? The Problems With Linear TV Advertising The Decreasing Popularity of Linear TV Poor Targeting Options No Measurable Data Can Publishers Even Leverage Linear TV Advertising?

Advertising 52

Advertising Video Ads Non-Profit Audience 52

InMobi

MAY 5, 2022

Addressability and identity are some of the hottest topics in the world of digital advertising today. But what do we mean when we talk about addressability, and how should the broader digital advertising ecosystem be thinking about and approaching identity? What is Addressability? April 2021: iOS 14.5

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. The Walmart-owned company today is rolling out a number of updates across its website, app and curbside pickup e-commerce options. In the U.S.

Retail 66

Retail Ad network Media Retargeting 66

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. And as their monetization efforts evolved with time, so did the digital advertising methods, formats, and technologies. advertisers will spend 78.45

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

DECEMBER 17, 2020

They discuss mobile loyalty, IDFA, and what Postmates is doing in the User Acquisition space as we move forward into 2021. Apple has announced that in early 2021, they will require developers to ask users for permission to use IDFA identifiers for ad targeting purposes. Did you find any of these strategies useful?

Cookies 52

Cookies Ad Targeting Retail Conversion 52

Basis

AUGUST 26, 2022

Indeed, as these handheld electronics grow increasingly ubiquitous around the globe, brands are embracing mobile advertising as a critical component of their marketing strategy. What is mobile’s share of digital ad spending? And what technology threatens mobile’s dominance? Mobile usage is through the roof. million by 2024.

Advertising 77

Advertising Mobile Ads Retail Entertainment 77

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. So let’s dive in and see for ourselves. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Ad Monsters

APRIL 13, 2023

The volume of scams is up 30% over 2021 and is 70% higher than it was in 2020. From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. Can you explain why that is?

Clickbait 88

Clickbait A/B Testing Impressions CPM 88

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. What are Search Ads?

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

MediaFuse

JUNE 6, 2019

Rising Trends in Programmatic Digital Marketing. Programmatic has been shaping the landscape of the advertising industry for the last ten years. This year you should be staying on your toes as new trends are constantly emerging and the old ones are strengthening their position in digital marketing. In 2015 $17.5

Marketing 52

Marketing CPC CPA CPM 52

Digiday

JULY 11, 2022

The Washington Post mentioned Ball in its seminal April 2020 report connecting the metaverse to the gaming industry — and when the Chinese government-owned publication Security Times issued a public statement against the concept in August 2021, it cited Ball’s work. Matthew Ball is one of those visionaries. I would separate them.

Manufacturing 84

Manufacturing Finance Media Marketing 84

Basis

JULY 18, 2023

When was the last time you opened a social media app? Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads.

Viewability 52

Viewability Marketing Impressions Video Ads 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Related Read: What is GDPR? Data Privacy Updates.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Digiday

OCTOBER 19, 2022

The company raised $25 million in financing to date and plans to earn 75% of its revenue from advertising and 25% from events in its first year, according to a Semafor spokesperson. What was the process for building out a new editorial team? edition and a sub-Saharan African edition. A sit down with Semafor. versus overseas.

Media 69

Media Retail Finance Shipping 69

Digiday

OCTOBER 19, 2022

In its second quarter financial filing this year, Interpublic Group (IPG) noted that the agency holding company, “experienced growth, driven in our domestic market by growth across all disciplines, most notably in our advertising and media businesses ….” That need for flexibility is here and it’s expected.

Agency 64

Agency Media Retail Entertainment 64

Adtelligent

MAY 26, 2021

Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Digiday

JUNE 8, 2022

In this week’s Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers to accumulate more first-party data that can boost their advertising businesses. Unlike long-form surveys, advertisers might not see as much value in buying custom questions in micro-surveys.

Audience 57

Audience Media Affiliates CPM 57

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Automatad Inc.

MARCH 2, 2022

1 challenge in the programmatic landscape as more stringent legislations come into play . Retail sales for the holiday season in 2021 grew by 16.1% Cookieless Advertising. 1 Challenge in the Programmatic Ecosystem. Identity resolution has become the no. Subscribe to our weekly roundup.

Retail 52

Retail Advertising Machine Learning Cookies 52

RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. What is Mobile Programmatic Advertising?

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Automatad Inc.

FEBRUARY 7, 2022

Programmatic video ad spending is expected to grow to $62.96 Google’s total ad revenue for Q4 2021 increased by 33% to reach $61.2 billion, including $43 billion from search advertising . The action plan needs execution within the next six months, failing which an additional daily fine of €5,000 will be imposed.

Header Bidding 52

Header Bidding GDPR Retargeting Cookies 52

Martech Series

DECEMBER 22, 2022

Over 75% of 13 to 34-year-olds in the US use the app, and over 5 billion Snaps are made every day. On average, people use the app 30 times every day, according to research. Making the case: In the first blog post by Spiegel Spiegel made a case for Snapchat as the new way of sharing the information that you wanted to see disappear.

Audience 86

Audience ROI Media Advertising 86

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. To acquire high-quality leads, targeting needs to get as precise and specific as possible. As per eMarketer, by 2021, 88% of all U.S. What Is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Basis

OCTOBER 26, 2022

Maybe you’re hunting for a new vacuum on Amazon, or simply placing a pick-up grocery order from Kroger (or Smith’s, Fred Meyer’s, Dillon’s, King Sooper’s—whatever it’s called where you live). You log in to the website (or the app, if you’re on-the-go), and are met with a seemingly endless selection to choose from.

Retail 85

Retail Media Advertising Retargeting 85

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Here’s what you need to know if you want to add Meta as part of your strategies as well. Here’s what you need to know if you want to add Meta as part of your strategies as well.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Lemonads

FEBRUARY 26, 2021

For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach. What is Real-Time Bidding? Thanks to the RTB platform, this process is performed in a fraction of a second.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. Remember that marvelous pair of sneakers you were checking out online last week? You know – the one that you put in your shopping cart but then decided to get later?

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

InMobi

APRIL 6, 2023

With this piece, we explore seven things you should know and keep in mind when you craft your advertising campaigns during Ramadan. #1- 1- Knowing the What and When: Getting the Timing Right We know the Ramadan Rush is unmissable.

Marketing 52

Marketing Audience Communications Advertising 52