illumin

JANUARY 12, 2024

of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6% According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach.

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video.

Demand Side Platform 56

Demand Side Platform Ad Server Media Marketing 56

Martech Series

JUNE 14, 2022

Lexicon has created an addressable infrastructure that allows demand partners and publishers to continue to transact programmatically without cookies. Since its launch, publisher adoption has grown over 100% and over 10 demand-side platforms have since integrated to target cookieless supply.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

illumin

JUNE 22, 2021

The most viewed video ads from Father’s Day in 2021 demonstrate a consistent overall upward growth trend in online consumption of video content during the pandemic. The post Most Viewed Video Ads: Father’s Day 2021 appeared first on AcuityAds Inc. The top 3 most viewed Father’s […].

Video Ads 40

Video Ads Demand Side Platform Advertising 40

Martech

MAY 19, 2022

In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 ActiveCampaign has received $360 million in VC funding through three rounds, Techcrunch says, with the most recent round of $240 million (at an over $3 billion valuation) coming in April 2021. Venture funding. million in financing.

MarTech 111

MarTech Marketing Demand Side Platform Finance 111

Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Lemonads

AUGUST 7, 2021

According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. The Role of DSPs and SSPs Demand-side platforms (DSPs) and supply-side platforms (SSPs) are two essential parts of the growing success of programmatic marketing.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Martech

MAY 2, 2022

It will allow anyone “to unlock advanced targeting, performance insights, and attribution for the many advertisers who don’t have existing [demand-side platform] relationships,” Krishan Bhatia, NBCU president said in a statement. million active subscriber accounts at the end of 2021, only a third existed at the free level.

Geo targeting 102

Geo targeting Demand Side Platform Ad Tech Audience 102

Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

VideoWeek

FEBRUARY 20, 2024

In 2021, Walmart launched an in-house demand-side platform (DSP) powered by The Trade Desk, and now more than half of all the company’s ad sales come through programmatic channels.

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

YieldBird

MAY 29, 2023

According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021. Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. Albeit, the wider digital media and marketing category actually increased by 2%, from 400 in 2021 to 406 in 2022.

Ad Tech 56

Ad Tech Demand Side Platform Pop-Up Marketing 56

Digiday

SEPTEMBER 20, 2022

Meanwhile, PubMatic, made its first consolidation since it debuted on the Nasdaq in 2021 by purchasing Martin with the supply-side platform trumpeting how it will help shore up its measurement capabilities.

Ad Tech 55

Ad Tech Marketing Demand Side Platform Impressions 55

Lemonads

DECEMBER 11, 2020

Video ads – displayed on Amazon websites and devices Custom ads – tailor-made advertisements Amazon DSP – a demand-side platform for reaching your audience programmatically. Peek on Other Amazon Advertising products Display ads – appearing on other Amazon websites, apps, and devices as someone is checking other products.

Advertising 52

Advertising Demand Side Platform Click Through Rate Keyword advertising 52

Martech Series

JULY 29, 2022

Developed in 2021 with the help of MediaMath and PubMatic , a sell-side platform that delivers superior outcomes for digital advertising, Lotame Panorama ID had successful results, even outperforming third-party cookie-based advertising. Contextual targeting is one solution, and it goes beyond the site of the ad placement.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Digiday

SEPTEMBER 29, 2022

IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021. IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021.

GDPR 63

GDPR Demand Side Platform Marketing Cookies 63

Digiday

NOVEMBER 16, 2022

While it may be true that the stock price of every ad tech company on the public markets — including those that predate the ‘ class of 2021 ’ — is down from the highs of last year, the recently disclosed earnings denote mixed fortunes. million), and 28% ($101.3 million) respectively.

Ad Tech 65

Ad Tech Marketing Demand Side Platform Ad Server 65

YieldBird

MAY 29, 2023

According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021. Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools.

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

Digiday

NOVEMBER 14, 2022

Given the current global economic outlook, announcements of mergers and acquisitions are rare compared to 2021. Still, Avocet and Lumen Research have bucked that trend with news of their impending union and an investment of $3.5 million, or £3 million, from FirstPartyCapital.

Demand Side Platform 55

Demand Side Platform Cookies Conversion Ad Tech 55

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. According to data from InMobi Exchange , in looking at numbers from July 2021 (post-ATT) as compared to January 2021 (pre-ATT), Android eCPMs rose by 20% while iOS eCPMs fell by 16% because of this widespread reallocation.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Digiday

JANUARY 20, 2023

One source, who cited direct conversations with leadership of Google advertising operations, claimed such discussions openly took place on the sidelines of this year’s Consumer Electronics Show , and that cutbacks would focus on inefficiencies, especially surpluses emanating from its 2021 hiring spree.

Demand Side Platform 68

Demand Side Platform Ad Server Electronics Media 68

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale. ”

Ad Tech 69

Ad Tech Demand Side Platform Ad Server Food 69

Digiday

SEPTEMBER 20, 2022

The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform. trillion in spending power by the Gen Z and millennial audiences that make up the lion’s share of those two social platforms’ users.

Demand Side Platform 51

Demand Side Platform Retail Manufacturing Media 51

Digiday

OCTOBER 9, 2022

“Whilst 2021 showed first-party data was the priority for advertisers, agencies, and publishers in 2021, this is now ranked third behind second-party data (the most popular priority averaging 57% with agencies leading at 60%) and third-party at 49%,” reads the report from IAB Europe. . “All the big U.S.

Marketing 71

Marketing Demand Side Platform Retail Data Management Platform 71

Digiday

JUNE 14, 2022

In 2021, overall mobile gaming ad revenues increased by 34%. But mobile app developers, demand-side platforms and ad exchanges such as AppLovin have been serving ads to consumers for over a decade now, making them a comfortable entry point for less-experienced brands interested in connecting with the gaming audience.

Demand Side Platform 63

Demand Side Platform Ad Exchange Mobile Ads Entertainment 63

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Digital Remedy

JUNE 29, 2022

In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022. Google Cloud is exactly what we were looking for—scalable, reliable, and great performance. Image: Flip Architecture.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

InMobi

JULY 8, 2021

In late April 2021, with the release of iOS 14.5, By June 22, 2021, around 70% of all Apple mobile devices were running on iOS 14.5 Just about all demand-side platforms (DSPs) now support SKAdNetwork, including InMobi DSP. Apple officially began enforcing its App Tracking Transparency (ATT) framework.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

Adtelligent

JUNE 9, 2021

Supply Side Platform (SSP) can totally replace the ad management on the website and app. Demand Side Platform (DSP) makes the advertiser’s life easier. Both SSP and DSP platforms clients can be set up separately or jointly. 1 – According to the latest June 2021 ads.txt records from websites.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Digiday

NOVEMBER 28, 2022

On the surface, not much seems to have changed since Digiday’s last recap (which we published in April 2021). Marketers aren’t scrambling to use one demand-side platform or one ad server. It’s more valuable because the premise isn’t based on a lowest common denominator view of how the in-housing trend works.

Media 61

Media Advertising Demand Side Platform Ad Server 61

Digital Remedy

JUNE 29, 2022

In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022. Google Cloud is exactly what we were looking for—scalable, reliable, and great performance. Image: Flip Architecture.

Demand Side Platform 52

Demand Side Platform Impressions Conversion Ad Tech 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 118

First-Party Cookies Cookies Impressions Ad Exchange 118

SODP

MAY 22, 2023

Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021. Many websites, including popular video monetization platforms such as YouTube, rely on ad revenue to sustain their operations while providing free content to their viewers.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Single Grain

JULY 20, 2021

and by 2021, programmatic will account for 68% of digital media advertising spend. Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. billion active Internet users in the world in 2021 – almost 60% of the global population.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Digiday

FEBRUARY 5, 2023

There was an unbelievable amount of noise in sales data, your media mix, model data in 2020, and 2021, and that bled into last year,” said Tombras. “We Demand-side platform Adform partnered with supply-chain emissions firm Scope3 to offer carbon-reduction calculations in the programmatic world. Kacy also was U.S.

Agency 63

Agency Media Demand Side Platform Ad Tech 63