Automatad Inc.
FEBRUARY 14, 2022
Google Ad Manager retained the top Supply Side Platform (SSP) spot in 2021, with Amazon and PubMatic in second and third place. Google, Meta (formerly known as Facebook), and Amazon accrued 47% of global ad spending in 2021. Top Supply Side Platforms in 2021. billion in Q4 of 2021. AdTech Trends. Meta made $33.7
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-party cookies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Paleo AdTech
DECEMBER 10, 2023
Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016.
Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
Paleo AdTech
FEBRUARY 1, 2022
Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty. Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016.
Martech
OCTOBER 11, 2022
If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.
Martech
MARCH 7, 2024
With all its extensive reach and publisher properties, it hasn’t lost the ability to cookie people. You can still have first-party cookies, so a publisher can still target and build profiles against its own users.” Maybe Google, and in particular Chrome, are just too big to avoid scrutiny.
Expert insights. Personalized for you.
52 
Let's personalize your content