Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

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Audience Media Advertising Entertainment 106

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Why we care.

Ad Audience 110

Ad Audience Audience MarTech Advertising 110

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. The Omicron data comes from monitoring audiences for the three main U.S. The Omicron data comes from monitoring audiences for the three main U.S.

Audience 121

Audience Cookies MarTech Advertising 121

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Get the daily newsletter digital marketers rely on.

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Video Ads Retail MarTech Audience 113

Adweek

MARCH 12, 2024

In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in lost advertising spend. The measurement industry is at an inflection point.

Audience 271

Audience Media Advertising 271

Banner Flow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

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Media Advertising Pop-Up Clickbait 98

illumin

DECEMBER 4, 2023

US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. Disney+ has consistently lost money since its 2021 launch, with its $387 million loss in Q4 being a 74% year-over-year improvement from its $1.4

Audience 93

Audience Advertising Ad Tech Marketing 93

MNTN

SEPTEMBER 11, 2023

It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. billion in 2022, and exceeded 2021’s record of $10.1 Don’t forget to layer it on the other segments here to widen your audience pool—it’ll set you up for successful retargeting efforts later on.

Audience 52

Audience Retargeting ROI Retail 52

More About Advertising

DECEMBER 16, 2020

Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong development factors in digital OOH inventory, audience data, automation and effectiveness leaves OOH well placed.

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Audience Ad Tech Finance Media 125

MNTN

JULY 13, 2023

For now, take a peek at some of these in-market audiences that you can apply ASAP to your campaigns before switching on those OOOs. Audience Name: Travel Spenders Audience Provider: Audiences by Oracle Why they’ve valuable: This season can be sweltering, but you know what else is hot in summer?

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Audience Advertising Media Marketing 52

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. million from 2021. In the U.S., In the U.S., That’s up 3.3

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Audience Marketing MarTech Impressions 97

MNTN

AUGUST 12, 2022

In fact, in 2021 more than 60% of marketing leaders reported that their companies were either only in the nascent stage or the emerging stage of this journey. In fact, by 2025, 118 million people in the US are expected to be streaming their favorite sports (a 71% increase compared to 2021), according to eMarketer. contact-form-7].

Audience 98

Audience Marketing Advertising Retail 98

illumin

JANUARY 28, 2021

Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. The post Why programmatic advertising will dominate in 2021 appeared first on AcuityAds Inc.

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Advertising Audience Demand Side Platform Marketing 52

InMobi

JANUARY 25, 2022

Now that the 2021 holiday shopping season is over, how did consumers in the U.S. The Role of Loyalty Programs in the 2021 Holiday Shopping Season For many brands and retailers, declining consumer loyalty has been top of mind. holiday sales were well above $200 billion in 2021. actually shop? Here’s what we uncovered.

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Electronics Retail Audience Media 52

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Marketing operations. To CDP or not to CDP? Digital transformation.

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MarTech ROI Cookies Entertainment 110

Unruly

DECEMBER 16, 2021

London – December 16, 2021 – Unruly , a leading global video and Connected TV (CTV) advertising platform, today revealed the most emotionally engaging holiday ads of 2021 using its content testing tool, UnrulyEQ , that measures consumer responses to video advertising.

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Audience Advertising Marketing 52

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Adweek

DECEMBER 7, 2022

Sports fans continue to make up a huge share of audience across platforms. viewers watched digital live sports content in 2021, and that figure is predicted to exceed 90 million by 2025. According to Statista, 57.5 million U.S. High levels of engagement among sports fans also make them a tremendous value to advertisers. The call.

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Marketing Audience Advertising 281

MNTN

SEPTEMBER 14, 2022

And, it looks like this trend will continue through the end of this year—the travel and tourism industry is projected to make $716B in 2022, up from $491.46B in 2021. Consider the following specialized audience segments to target in your next advertising campaign: Approach: Travel’s Biggest Fans. In 2021, U.S.

Audience 52

Audience Food Advertising 52

MNTN

SEPTEMBER 14, 2022

And, it looks like this trend will continue through the end of this year—the travel and tourism industry is projected to make $716B in 2022, up from $491.46B in 2021. Consider the following specialized audience segments to target in your next advertising campaign: Approach: Travel’s Biggest Fans. In 2021, U.S.

Audience 52

Audience Food Advertising 52

Martech Series

JUNE 28, 2022

Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. Audience , a robot-powered outbound marketing platform, announced the closing of $10 million in Series A funding led by Next Coast Ventures. The Miami-headquartered startup had initially raised a pre-seed round in July 2021.

Audience 91

Audience Real Estate Marketing ROI 91

InMobi

APRIL 7, 2021

The 2021 Mobile Gaming Report, India talks about the gaming revolution beyond the pandemic and helps marketers understand their audience's gaming behavior. Women have entered the arena Women constitute 43% of the mobile gaming audience in India, of which 12% are in the age group of 25-44, and 28% are over 45 years.

Entertainment 52

Entertainment Audience Video Ads Retail 52

Digital Turbine

SEPTEMBER 12, 2022

In this Q&A, we explored the topic with Katherine Gilbert, a Strategic Partner Manager at Meta Audience Network. Q (Digital Turbine): Audience Network officially switched to in-app bidding in 2021. What did Audience Network do to make the publishers’ transition as smooth as possible?

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech Series

JULY 20, 2022

“Joining Informa is an opportunity to more fully realize Industry Dive’s mission to reach the vast specialist audience in all its breadth and depth,” said Industry Dive CEO and Co-Founder Sean Griffey. “Like Informa, Industry Dive champions the specialist,” said Informa Group Chief Executive, Stephen A. .

Audience 89

Audience MarTech Marketing Conversion 89

InMobi

APRIL 16, 2021

In a year which, for many people, Mother’s Day will be celebrated virtually, what will be the biggest Mother’s Day shopping trends of 2021? According to our research, Americans would be spending an average of anywhere between $20 and $100 for Mom this Mother’s Day (69% said they would be spending this much in 2021).

Retail 52

Retail Electronics Audience Marketing 52

PubMatic

SEPTEMBER 7, 2022

The former looks at the flow of ads from buyers to publishers and is focused on protecting publishers and their audiences from malvertising and allowing publishers to tailor ad quality preferences. Solutions that address these are critical for publishers to strike the right balance between growing ad revenue and protecting their audience.

Audience 81

Audience Shipping eCommerce Advertising 81

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Knowing the demand on the industry to target audiences effectively and provide personalized and relevant ads, we are continuing to update and expand on our offerings.”

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Audience Agency Advertising ROI 95

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Martech Series

SEPTEMBER 19, 2022

When Apple made big privacy changes in 2021 that required developers to seek permission to track users and consumers to allow tracking across apps and websites, Rishabh Jain (CEO) and Shreyas Kumar (CTO) knew the changes would impact how DTC brands approach growth, and ultimately increase the cost of advertising.

Audience 87

Audience Ad Tech Impressions MarTech 87

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities.

Audience 73

Audience Cookies MarTech ROI 73

MNTN

JANUARY 4, 2023

Knowing this, subscription box brands can benefit from targeting engaged audiences, particularly those who are active online shoppers. Consider the following specialized audience segments to target in your next Connected TV (CTV) advertising campaign—all available via MNTN’s partnership with Oracle Data Cloud.

Audience 52

Audience Food Shipping eCommerce 52

InMobi

NOVEMBER 11, 2021

The trends we’re observing for October 2021 are on par with what we saw in October 2020 for app adoption for most of these brands, with adopting being especially strong for Family Dollar, Dollar General and Amazon. But, except for Dick’s Sporting Goods, 2021 net installs are flat compared to 2020. in October 2021.

Retail 52

Retail Electronics Conversion Rate Audience 52

Adweek

JUNE 20, 2022

YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time.

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Video Ads Audience 246

RevX

OCTOBER 5, 2021

The stage is set for mobile businesses to launch great advertising campaigns because the audience is willing and available in mobile channels during this period. The post Winning on Programmatic Advertising during IPL 2021 – Report appeared first on RevX's Mobile Marketing Blog | RevX. more app installs, and 3.2x

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Advertising Food CPM Entertainment 52

Digiday

JANUARY 19, 2023

Instead, they’re doing it in search of new audiences. Since September 2021, the news publisher released 846 videos — or an average of 14 videos per week. Similarly to CNN, it has produced a total of 812 videos since October 2021. No, they’re not doing so in search of ad dollars. Take CNN for example. million followers and 11.3

Audience 82

Audience Pop-Up Entertainment Conversion 82

Automatad Inc.

MARCH 17, 2022

Ad spending increased across digital and print channels in 2021. Bloomberg’s tactics increased total revenue by 48% in 2021. The Pandemic Was a Catalyst for Unprecedented Ad Revenues in 2021. Advertisers entered 2021 with full pockets and a lot of motivation to generate revenue, which led to a 25.6% AdTech Trends.

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InMobi

SEPTEMBER 29, 2021

As the year comes to an end, our report ‘Decoding the Connected Indian Festive Shopper in 2021’ helps brands strike a chord with festive shoppers this year. Brand Lovers – audiences with high brand affinity. Download our report ‘Decoding the Connected Indian Festive Shopper in 2021’ Download Now

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Audience Video Ads Marketing 52