Martech

JANUARY 12, 2022

Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study. Computers saw a 10% discount in 2021 compared to 22% off in 2020. There were marginally higher discounts in 2021 for apparel and toys. This was 253% higher than 2019, in pre-pandemic times. Less discounting.

eCommerce 115

eCommerce Electronics Retail MarTech 115

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

MarTech 115

MarTech SEO ROI Marketing 115

Martech

SEPTEMBER 9, 2022

in 2021, according to the report. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . B2B firms will increase martech spending less this year and next as well. B2B martech spending will reach $6.6 Martech spending is still ahead of spending on marketing overall. Get MarTech!

MarTech 105

MarTech Marketing 105

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. The 2021/22 Geniuses. The post Gartner announces the 2021-22 Genius Brands appeared first on MarTech. A complete list of the Genius Brands can be found here. Processing.Please wait.

Retail 95

Retail Food MarTech Marketing 95

Martech

JULY 29, 2021

If you’re eager to leverage marketing technology to create data-driven customer experiences , build high-performing teams , and streamline marketing operations , join us online, September 14-15, at MarTech … for FREE. Forward-thinking keynotes from chiefmartec’s Scott Brinker , MarTech’s Kim Davis , and Amazon Web Service’s Darrell Alfonso.

MarTech 111

MarTech Marketing 111

Martech

MAY 19, 2022

In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 ActiveCampaign has received $360 million in VC funding through three rounds, Techcrunch says, with the most recent round of $240 million (at an over $3 billion valuation) coming in April 2021. Take the 2022 MarTech Replacement Survey today! Let us know!

MarTech 111

MarTech Marketing Demand Side Platform Finance 111

Chief Martech

JULY 17, 2022

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. That was the survey result in 2021.

MarTech 110

MarTech Marketing ROI SEO 110

Martech

JULY 20, 2021

Explore these and many more essential marketing and marketing ops issues — and the actionable tactics you need to address them — online at MarTech , September 14-15… for free ! The post Your MarTech agenda preview is here appeared first on MarTech. Click below for your exclusive agenda preview! Ready to register?

MarTech 107

MarTech Marketing 107

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. We have answers to other questions too Who champions martech replacements? Get MarTech!

MarTech 89

MarTech Marketing Audience 89

Martech

AUGUST 4, 2021

Get the answers for free at MarTech, online September 14-15. Findings from the 2021 Martech Replacement Survey: How is marketing technology evolving? … and celebrate the creativity of your community at the 2021 Stackie Awards ! The post The MarTech agenda is live! The agenda is live and ready for you to explore!

MarTech 116

MarTech Marketing 116

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. So, we thought we’d take Wetzel’s suggestion and look at the status of gender equality in martech. in 2021, which is 1.7 Martech crosses business sectors.

MarTech 84

MarTech Conversion Marketing Media 84

Martech

FEBRUARY 11, 2022

Against that backdrop, digital advertising platform Acuity has released what it identifies as the top 10 retail sector video ads of 2021 measured by total views. The post 10 top retail sector video ads of 2021 appeared first on MarTech. The winners highlight some important themes, some of them pandemic-related.

Video Ads 106

Video Ads Retail MarTech Audience 106

Martech

JUNE 28, 2022

Average subscribers paid 12% more in 2022 than in 2021. Our MarTech Replacement Survey found that marketing automation was one of the most frequently changed applications in the martech stack. Download the 2022 MarTech Replacement Survey here. CEO Yamini Rangan with Executive Chairperson Brian Halligan.

MarTech 74

MarTech Marketing 74

Martech

JUNE 28, 2022

Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Download the 2022 MarTech Replacement Survey here. A deep dive. Why we care.

MarTech 76

MarTech Marketing ROI SEO 76

Martech

SEPTEMBER 23, 2022

It’s not magic, it’s martech. The problems start when there’s no real plan to optimally select, implement and use a martech solution or integrate it into your existing ecosystem. “I’m sure you can find a hundred or so martech vendors selling some version of a platform that will do what you need it to do.

MarTech 109

MarTech ROI Marketing Conversion 109

Martech

AUGUST 31, 2021

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The post MarTech Replacement Survey finds marketing transformation is accelerating appeared first on MarTech.

MarTech 116

MarTech Marketing 116

Martech

SEPTEMBER 1, 2021

Attend MarTech online, September 14-15, for free ! an eye-opening, four-part discussion featuring leaders from HBO Max, Accenture, and El Camino Health, and led by MarTech Editorial Director Kim Davis. Secure your free MarTech pass now and join us online September 14-15! You’ll also attend four empowering keynotes, featuring….

MarTech 92

MarTech Cookies Marketing 92

Martech Series

JULY 5, 2022

Prime Factors, a leader in application-level data protection, has been recognized by Gartner among Sample Vendors in the Hype Cycle for Privacy, 2021. Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo.

GDPR 72

GDPR MarTech Marketing 72

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the Martech Conference.

MarTech 124

MarTech ROI Cookies Entertainment 124

Chief Martech

APRIL 26, 2022

Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! Indeed, the martech industry sees a tremendous amount of M&A activity. ” Perhaps.

MarTech 107

MarTech Impressions Marketing 107

Martech

JULY 11, 2022

The key reason for replacing both homegrown and commercial applications was the need for better features, according to the 2020 MarTech Replacement survey. and the Replacement Survey tends to confirm that integration capabilities were at the forefront when considering replacements — and even motre so in the current survey than in 2021.

MarTech 87

MarTech Marketing ROI Communications 87

Martech Series

SEPTEMBER 22, 2022

In fact, Microsoft’s 2021 Global Tech Support Scam Research emphasized that these tech support scams have victimized more than half or 60% of its worldwide users in 2021 alone. ” Marketing Technology News: MarTech Interview with Jake Athey, VP of Marketing and Sales at Widen.

Pop-Up 83

Pop-Up MarTech Marketing 83

Martech

SEPTEMBER 16, 2021

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. This year, MarTech donated $100 to nonprofit COOP Careers for each stack that was submitted. Watch the entire 2021 Stackie Awards presentation here (free registration required).

Marketing 101

Marketing MarTech Impressions Communications 101

Martech Series

FEBRUARY 1, 2023

I joined Heap in 2021, and in addition to my current position I served as interim CMO from July to November 2022, and soon I will be leading the public relations initiative alongside our new CMO, Micha Hershman. Take us through some of your core marketing processes/strategies at Heap – and some of the martech that helps drive all of it?

MarTech 87

MarTech Marketing Public Relations ROI 87

Martech Series

JULY 12, 2022

Siteimprove, the leading enterprise platform that transforms content into revenue, announces the inclusion of its Sustainability Report 2021 in the United Nation Global Compact, the world’s largest corporate sustainability initiative. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow.

MarTech 79

MarTech Marketing 79

Martech

NOVEMBER 10, 2021

Zeta Live 2021 will convene the industry’s most forward-thinking marketers and business leaders for insightful discussions on the future of marketing. Join Zeta Live November 16-17th, 2021 appeared first on MarTech. All are welcome to join Zeta Live, including investors and industry analysts.

Marketing 95

Marketing MarTech Media 95

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. billion in 2021, up 39% from 2020. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. But ecosystems certainly aren’t unique to martech. billion by 2027.

MarTech 118

MarTech Manufacturing Finance eCommerce 118

Martech

AUGUST 4, 2021

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. The MarTech fall agenda is live. Michael Trapani, Senior Director of Product Marketing, Acoustic, from “How to Tell if You’ve Outgrown Your Martech” at our spring MarTech conference. More details below.).

MarTech 111

MarTech Communications Conversion Marketing 111

Chief Martech

JULY 7, 2023

Shadow IT is a scourge across major martech systems. And most SaaS products — especially martech apps — are highly underutilized, a wanton waste of resources. “Down with martech! So what does their data say about these popular “myths” of martech madness? Down with SaaS!” They’re not true.

MarTech 91

MarTech Pop-Up Impressions Marketing 91

Martech Series

AUGUST 11, 2022

In 2021, Infutor’s Total Consumer Insights was selected as “Best Contact Database Solution” in the MarTech Breakthrough Awards program. In 2021, Infutor’s Total Consumer Insights was selected as “Best Contact Database Solution” in the MarTech Breakthrough Awards program.

MarTech 82

MarTech Marketing Advertising Agency 82

Martech Series

JULY 24, 2022

Projects in 2021, Builds Software Platform acting as the “Last Mile” for A.I. Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner. Projects in 2021 for Sustainable Development by UNESCO IRCAI appeared first on MarTech Series. Bitskout Is in the UNESCO IRCAI Top 100 A.I.

MarTech 78

MarTech Marketing 78

Clearcode

JUNE 6, 2022

In the infographic below, we list the main privacy and security features that Firefox has implemented over the years and highlight the impact these changes have had on the programmatic advertising, AdTech and MarTech industries. A Timeline of Mozilla Firefox’s Privacy Changes and the Impact on AdTech & MarTech. January 26, 2021.

MarTech 52

MarTech Cookies Advertising Media 52

Martech Series

DECEMBER 5, 2022

Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. And they’ve become more price-conscious about everyday expenses – since Q2 2021, the use of apps to track spending has increased 9%. So, as prices inevitably rise, brands need to lean into other drivers to keep consumers engaged.

MarTech 92

MarTech Retail Media Audience 92

Martech Series

JULY 28, 2022

But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. This martech giant went public in 2004, and since then, revenue has consistently climbed each year. Martech is big business. The martech is the message. We all know this.

MarTech 80

MarTech ROI Audience Agency 80

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. We’d love to hear a few thoughts on your views on the global martech industry and predictions for 2022!

MarTech 88

MarTech ROI Audience Media 88

Chief Martech

JULY 11, 2022

I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. It’s not a survey, but rather the aggregated data from 900 of their midsize and enterprise customers from February 2021 to January 2022. Apologies for the lull in posting. With a huge backlog of cool things to share with you.

MarTech 100

MarTech Marketing Finance 100

Martech

NOVEMBER 30, 2021

Google has a long history of taking action against unnatural links, and we’ve seen the search engine continue to filter out links they believe violate their webmaster guidelines in 2021. 2021 has been a challenging year for many of us. The post Lost SEO traffic in 2021? Why are they focusing on filtering links from these areas?

SEO 101

SEO Healthcare Affiliates Finance 101