Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending?

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. According to eMarketer, 81.5%

Retail 40

Retail Advertising Banner Entertainment 40

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

FEBRUARY 9, 2021

In the United States, the prevailing notion is that the big “Walled Garden” technology companies like Apple, Google and Facebook thoroughly dominate the apps, services and wireless devices that are at the heart of the mobile and in-app advertising system. The truth, however, is not so clear cut.

Communications 52

Communications Entertainment Audience Advertising 52

Brid.tv

AUGUST 31, 2022

This change will prove troublesome for many brands, as they will lose a significant amount of advertising space. That is why more and more of them will be moving to the OTT advertising market. Nowadays, publishers can easily build an OTT app and launch it within days. And how do you even start when your app goes live?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why creatives are a key component to ad spend budgets. But then digital happened.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

NewProgrammatic

FEBRUARY 24, 2022

For years now the advertising industry has been changing towards a more data-centric approach. As a consequence, the pursuit of accuracy in targeted advertising has gradually led to abandoning all regards for user privacy. In 2022, we are facing a cookieless future of advertising. The death of device ID. From iOS 14.5

Advertising 52

Advertising Cookies Marketing Video Ads 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? What did our research reveal?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

Clearcode

FEBRUARY 25, 2022

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). What Is Hybrid Broadcast Broadband TV? How Do Hybrid Broadcast Broadband TV Ads Work?

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Lemonads

DECEMBER 24, 2020

TikTok Ads: how to launch your first campaign? Guideline for 2021 TikTok’s Social media platform has been buzzing in the news and it’s on the tip of everyone’s tongue nowadays, but what is TikTok all about, what is its potential, and more important, is it truly worth for your business? Why trend audios?

Brand Awareness 52

Brand Awareness Audience Education Impressions 52

Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? The e-commerce industry is expected to generate more than 2.2

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

InMobi

FEBRUARY 3, 2020

The hyper casual game market is one of the hottest spaces in the mobile app world today. The mobile gaming industry has been changed dramatically by the hyper casual genre, with these kinds of mobile games dominating the app download charts. Who Plays Top Hyper Casual Mobile Games?

Marketing 52

Marketing Entertainment Video Ads Audience 52

InMobi

MAY 29, 2019

But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world. But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world.

Marketing 52

Marketing Conversion Rate Media Video Ads 52

Karola Karlson

JANUARY 5, 2021

One year into freelance marketing consulting, I’ve noticed that one of the key areas where the companies need help is auditing and improving online ad accounts. Many of the Facebook ad audits I’ve done happened during a 1h AMA (Ask Me Anything)-style call. How to audit a Facebook advertising account? What to check?

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Karola Karlson

JULY 19, 2021

Looking at the best Facebook ad examples is one of the fastest ways to learn about Facebook advertising. In addition to learning what your competition’s doing, you’ll also get an overview of the latest design innovations and best copywriting hacks used by top brands. Who knows what you’ll find – Image source.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? How to succeed in Facebook ad bidding? Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5.

CPC 52

CPC CPM Click Through Rate Audience 52

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. To help you make sense of it all, we’ve created a list of resources where you can find answers to your questions. A Brief History of Digital Advertising.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

SODP

FEBRUARY 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. What is Programmatic Advertising?

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Another part of that strategy should be paying for advertising on the platform. What Makes Amazon Ads Different. 4 Amazon Ads Trends You Can’t Ignore in 2020.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. Remember that marvelous pair of sneakers you were checking out online last week? You know – the one that you put in your shopping cart but then decided to get later?

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss?

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marijuana Advertising Laws. First, there are the national concerns.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

JUNE 30, 2022

By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

JULY 7, 2020

Some of you may love it, some of you may loathe it and some of you may even think it’s an app for children. However, you cannot deny that TikTok is an app that is taking the social media world by storm. What Is TikTok?: So, what exactly is TikTok ? Some of you remember the musical.ly

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

JULY 5, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. What Are the Best Types of Questions to Ask ChatGPT? And the key to getting the best responses is inputting the best ChatGPT prompts. Let’s begin! To jump straight to the marketing prompts, click here.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. The 31 Best Digital Marketing Campaigns You Can Swipe. 1) Mobile Monkey. MobileMonkey , a Facebook messenger chatbot for businesses, certainly practices what they preach. The Lesson.

Marketing 141

Marketing Audience Media ROI 141