Martech Series

OCTOBER 19, 2022

500 for two years in a row and was acquired by NASDAQ OMX in 2010 for integration into its 100+ global exchanges. LaFever and Myerson have been business partners for more than 21 years. Their prior company, FTEN, was the fastest-growing software company on the Inc.

Finance 97

Finance Machine Learning GDPR Education 97

More About Advertising

JULY 25, 2018

While advanced taxonomy and machine learning techniques existed in the broader technology sector, news brands weren’t using these to improve their readers’ online experience. In 2010, this looked like. Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers.

Machine Learning 40

Machine Learning Advertising Media Ad Tech 40

Ad Monsters

AUGUST 16, 2024

But starting in the mid-2010’s, brand safety and suitability were called into question. But, with advances in AI and Machine Learning, it is now not only possible but profitable for publishers to host healthy, engaged communities at scale. That has been known for decades, at this point.

Conversion 105

Conversion Machine Learning eCommerce Audience 105

Martech

NOVEMBER 15, 2021

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. Full Circle Insights.

Marketing 114

Marketing Machine Learning Cookies ROI 114

Basis

JULY 20, 2022

To begin with, healthcare costs in the US are significantly higher than in most other countries—and they’re only continuing to increase: From 2010 to 2020, US national health expenditures increased by nearly 60 percent. Let’s dive in: #1: The Cost of Healthcare. US health care spending saw a jump of 9.7 percent from 2019 to 2020, reaching $4.1

Healthcare 98

Healthcare Marketing Machine Learning Advertising 98

Lemonads

AUGUST 26, 2020

Forensiq was established in 2010, making it one of the oldest fraud protection tools available for advertisers, publishers, and networks. Fraud Analysis System Powered By Machine Learning Machine learning is one of the most exciting technologies available today because it can parse and assess data to make decisions without human input.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Single Grain

SEPTEMBER 8, 2023

Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Remember the olden days of 2010, when Google Analytics provided organic keyword data? This helps in identifying potential high-value customers and understanding the likelihood of certain user actions.

ROI 98

ROI A/B Testing Marketing SEO 98

Single Grain

APRIL 30, 2025

The Evolution of Customer Journey Modeling Customer journey modeling has evolved dramatically over the past decade: First-Generation Models (2010-2015) : Simple linear funnels with basic touchpoint mapping. Second-Generation Models (2015-2020) : Multi-channel attribution with emotional journey mapping.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Paleo AdTech

DECEMBER 10, 2023

” Namely: Using machine-learning to determine the fractional attribution for different elements of the campaign. ” “Right from the beginning,” he says, “we went for the hard problem.”

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

” Namely: Using machine-learning to determine the fractional attribution for different elements of the campaign. ” “Right from the beginning,” he says, “we went for the hard problem.”

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Basis

MAY 29, 2023

Consider the fact that, back in 2010, hotel and airline apps were just getting started, yet now they are an integral part of most travelers’ experiences. Marketing teams must commit to tracking shifts like these and adjusting their strategies accordingly.

Marketing 97

Marketing Retargeting Audience Machine Learning 97

Smart-Hub

DECEMBER 22, 2023

Early Years (2000-2010) During the early years of AdTech, the industry underwent a transformative phase with the introduction of a basic online advertising ecosystem. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

MARCH 14, 2025

More than 70 percent of FAST content tracked by Gracenote was produced post-2010, and just 13.4 As the FAST market grows, the programming on FAST channels is evolving from largely archive content to more original programming, local news and live sport. percent of programmes on FAST channels were made before 1990.

Food 52

Food Ad Tech Media Agency 52

Lemonads

DECEMBER 2, 2020

Nativo’s team of passionate innovators has been pioneering better user experiences for advertisers, publishers, and consumers since 2010, providing a rare opportunity to align business goals with positive consumer experience and they’re dedicated to powering the next generation of native in the Age of Content.

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Monetize More

FEBRUARY 8, 2023

As a Google-certified partner (since 2010), the publishers we work with benefit from our constant access to the hottest updates about the ever-changing ad industry, putting them 10 steps ahead of their contemporaries. With MonetizeMore, get exclusive A/B testing-based ad layout optimizations with total control of your site at all times.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. London-based Infinity was founded in 2010 and has 135 employees. A screenshot of Infinity’s platform (via Infinity). It has additional U.S.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Lemonads

FEBRUARY 2, 2021

Founded back in 2010, the company is headquartered in the US and specializes in monetizing as well as selling all types of mobile traffic through push notifications. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Monetize More

APRIL 19, 2023

Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. Since 2010, we’ve helped publishers grow their revenue by up to 55% on average by selling their digital ad inventory to premium advertisers.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Basis

FEBRUARY 22, 2023

While US college enrollment has been on the decline since 2010 , a drop-off in birth rates during the Great Recession of 2008 is set to dramatically shrink the college-age population starting in 2025. Meanwhile, artificial intelligence and machine learning technologies can automate aspects of campaign personalization and optimization.

Education 52

Education Marketing Audience Machine Learning 52

VideoWeek

JUNE 9, 2023

However widely-used programmatic tools use machine learning to inform media buying strategies. She has been a member of the BBC’s governing body since 2010, and will chair the board for twelve months, or until a permanent Chair is appointed.

Agency 52

Agency Media Ad Tech eCommerce 52

Single Grain

SEPTEMBER 16, 2022

is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.

Machine Learning 29

Machine Learning Communications Marketing SEO 29

All About Advertising Law

MAY 29, 2020

According to both Commissioners, this was the FTC’s first case alleging ECOA violations since the passage of the Dodd-Frank Act, which was signed into law July 21, 2010. Notably, two Commissioners are now calling for new rules to help further fight deception in the auto finance market.

Finance 45

Finance Machine Learning Marketing 45

InMobi

FEBRUARY 8, 2023

Anshul Garg joined InMobi as a Senior Software Development Engineer at Test (SDET) back in 2010. Learn more about his journey of 13 years at InMobi mapping to his current role as a tech leader, and his #LifeAtInMobi. What is it about InMobi that has made you stay with the organization?

Food 52

Food Machine Learning 52

Single Grain

FEBRUARY 17, 2020

Over the years, Proctor and Gamble produced more than a dozen soap operas , including the last P&G-owned soap opera As the World Turns , which went off air in 2010. These can include things like the type of background vocals or the gender of the lead vocalist, in order to classify songs.

Education 140

Education Pop-Up Entertainment Marketing 140

Monetize More

DECEMBER 28, 2022

As an ad tech banker, Terence Kawaja assembled the ad-tech industry map in 2010 together with Nick Macshane (CEO of Progress Partners) and named it the ‘Display Luma Landscape’ Despite looking all congested, the Display Lumascape garnered insane popularity as it brought order to the chaos while organizing the ad tech industry categories.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 21, 2020

Products Offered: The products offered by AWS include analytics, application integration, blockchain, cost management, business application, developer tools, IoT, machine learning, end-user computing, media services, quantum technologies, and so on. In 2006, they founded Marketo. Later the firm acquired Crowd Factory and Insightera.

Finance 94

Finance SEO Shipping Marketing 94