26. Manu Mathew – raising the Visual IQ of ads
Paleo AdTech
DECEMBER 10, 2023
In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).
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