Martech Series
SEPTEMBER 26, 2022
(“mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.
Paleo AdTech
DECEMBER 10, 2023
Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.
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All About Advertising Law
AUGUST 12, 2022
Back then, online advertising was all about the sheer number of impressions , meaning how many people might see a banner ad placed on a website, where the ad would be seen by any visitor to that page. And since 2010, the FTC and CFPB have been actively scrutinizing digital marketers, including lead generators.
Paleo AdTech
DECEMBER 8, 2021
Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.
Smart-Hub
DECEMBER 22, 2023
These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Early Years (2000-2010) During the early years of AdTech, the industry underwent a transformative phase with the introduction of a basic online advertising ecosystem.
Lemonads
AUGUST 26, 2020
Forensiq was established in 2010, making it one of the oldest fraud protection tools available for advertisers, publishers, and networks. Fraud Analysis System Powered By Machine Learning Machine learning is one of the most exciting technologies available today because it can parse and assess data to make decisions without human input.
Monetize More
APRIL 19, 2023
Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. Since 2010, we’ve helped publishers grow their revenue by up to 55% on average by selling their digital ad inventory to premium advertisers.
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