CFPB Warning to Consumer Financial Services Digital Marketing Providers
All About Advertising Law
AUGUST 12, 2022
We note, however, that when Congress enacted the CFPA in 2010 with the “service provider” definition and the exceptions as they are today, the concepts of using behavioral analytics in advertising were already well developed. And since 2010, the FTC and CFPB have been actively scrutinizing digital marketers, including lead generators.
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