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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Growth was solid in the years 2009-2010.

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24. Tolman Geffs – banking on ad tech and media

Paleo AdTech

Joining the bank in 2004, he saw the rise of programmatic platforms, the twilight of “100% markup, 50% margin” ad networks, and the transformation of the ad tech industry from “a teen dance party” to a “mature, more reliable” set of processes, practitioners and rules.

Ad Tech 52
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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

Before that he was founder and president of InterCLICK (hereafter due to caps-aversion: Interclick), a data-informed ad network which started business in the Boston metro region in 2005 and was sold to Yahoo in 2011 for a reported $270 million. Growth was solid in the years 2009-2010.

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22. Michael Provenzano – issuing an Invite (Media) to Google

Paleo AdTech

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

Media 52
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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105
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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52
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24. Tolman Geffs – banking on ad tech and media

Paleo AdTech

Joining the bank in 2004, he saw the rise of programmatic platforms, the twilight of “100% markup, 50% margin” ad networks, and the transformation of the ad tech industry from “a teen dance party” to a “mature, more reliable” set of processes, practitioners and rules.

Ad Tech 52