Clearcode

AUGUST 13, 2023

Introduced to the public in 2007, Google’s Mobile AdSense allowed websites optimized for mobile browsers to display the same ads as a regular website. iPad went on sale in 2010, and a few days afterwards, Apple introduced their advertising platform, iAD. Facebook’s Mobile Ads was launched in 2012.

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Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Infinite Potential On SmartHub Ad Exchange!

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

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Monetize More

DECEMBER 28, 2022

The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Ad Exchanges. Key Companies: DoubleClick, OpenX, Facebook Exchange, PulsePoint, Rhythm One.

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Clearcode

APRIL 26, 2022

And more recently from 2010 onwards, the key theme has been privacy. In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. that acquired the ad exchange RightMedia. Next up we have ad networks.

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Lemonads

JANUARY 3, 2021

In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device. Check our other article which covered all about what RTB is and how it works!

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Lemonads

FEBRUARY 26, 2021

As for the stakeholders that are involved in the RTB process, these are the supply side, demand side, and the ad exchange. Supply Side In the RTB exchange, the supply side refers to the publishers that generate traffic and sell ad spots to the demand side. What’s in the Horizon of RTB Technology?

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