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Origins and Pioneers of AdTech: 2010-2022

TheViewPoint

The post Origins and Pioneers of AdTech: 2010-2022 first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint. From the first desktop sidebar ads during the 1990s through the advent of mobile advertising, to the cross-device individual user.

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American Express Builds B2B Playbook Around Small Business

Adweek

The last quarter has received special attention from Amex since 2010, when it launched Small Business Saturday as a counter to big-box Black Friday shopping. American Express is ending its B2B year as it began: making big moves for small businesses. For this year's 14th installment, it introduced the Door to Shop Small augmented reality.

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Small and Midsize Agencies Find Landing New Business Increasingly Difficult

Adweek

Since 2010, the firm has surveyed agencies to diagnose new business trends. New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US, the 18-year-old business development firm that works with ad agencies, marketing services firms and PR firms.

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Netflix Beats McDonald’s, Nike as Gen Alpha’s Favorite Brand

Adweek

Members of Gen Alpha--those born after 2010--may not yet have the same purchasing power as their Gen Z and millennial elders. However, brands put off getting to know them at their own peril because this demographic had already made up its mind about what's cool, and what isn't. Netflix has been crowned the "coolest" brand.

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Cash, Credit or Crypto? Why Digital Currency Is an Inevitable Payment Option

Adweek

On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for--you guessed it--pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John's pizzas. Had he instead held on to his stash, it would have been worth roughly $650 million in October 2021 when a.

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To Dine For Podcast: Co-Founder of Allbirds Tim Brown

Adweek

Before starting Allbirds, Brown was a professional soccer player, playing for teams around the world, and was even part of New Zealand's 2010 World Cup team. Tim Brown is the creative vision behind the sustainable shoe and clothing company Allbirds. Since starting Allbirds from scratch, Brown has been on a quest to bring it to.

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Why Pawn Stars Is Leaving Las Vegas (for Eight Episodes, Anyway)

Adweek

during the spring of 2010, you'd have caught a glimpse of the salubrious effect that a hit TV series can have on a place. If you had dropped by 713 Las Vegas Blvd. A&E's Pawn Stars had made its debut in July 2009. Nearly a year in, Gold & Silver Pawn Shop--the real-life storefront business.

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