Martech Series

JULY 13, 2022

Truecaller, the world’s leading global communications platform, today launched a brand-new app for safe, secure and private audio conversations: Open Doors. The app is a result of a dedicated development work from teams in Stockholm and India. The app works seamlessly across both smartphone platforms.

Conversion 87

Conversion Communications MarTech Marketing 87

Martech Series

OCTOBER 25, 2022

Wells Fargo & Company announced that Fargo, a new virtual assistant set to roll out to customers in the coming months, will leverage Google Cloud’s artificial intelligence (AI) to provide a more personalized, convenient, and simple banking experience. Next year, Fargo will offer Spanish language capabilities.

Conversion 82

Conversion Finance MarTech Cookies 82

Martech

JUNE 6, 2023

However, marketers who don’t dive in and embrace AI to elevate their work risk falling behind in their careers. It’s not your replacement AI and all its derivatives (machine learning, natural language processing, etc.) Generative AI is a high-value, additive capability for marketing, not a replacement for talent.

Marketing 95

Marketing Machine Learning SEO MarTech 95

MNTN

SEPTEMBER 1, 2023

Social media, the news, popular TV shows, etc. Compare that to just 37% of people aged 30-44 who say the same. eMarketer , for its part, attributes the rise of TikTok and the recent spike in the popularity of non-English language content. Gen Zs love TikTok. Millennials will rock a side part to the grave.

Audience 98

Audience Retail Fashion Entertainment 98

Martech Series

NOVEMBER 18, 2022

Let’s first learn the fundamentals of what AI is doing before delving further into how it is transforming the face of content marketing. Let’s first learn the fundamentals of what AI is doing before delving further into how it is transforming the face of content marketing.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

DECEMBER 14, 2022

Data collection is more efficient using required properties when creating new deals and tickets. Increase the likelihood of prospects and customers engaging with your content by using their communication method of choice — which now includes WhatsApp. Learn more about best practices to begin using this new release.

Communications 95

Communications MarTech Marketing Conversion 95

Martech Series

NOVEMBER 2, 2022

The highest ROI MS Dynamics integrations are typically built using Microsoft Development Tools and operate seamlessly within ones existing IT infrastructure. Ease of Use. Native integrations bypass the steep learning curve often associated with implementing third-party solutions and make ones organization more efficient.

Marketing 82

Marketing Machine Learning MarTech Conversion 82

Martech

JULY 14, 2023

The use of AI is inevitable and worth investigating. Learn more about the best practices you should follow to create high-level content with the help of AI. Key Takeaways: Create high-quality content by defining your goals, finding the right tools, and learning how to input excellent prompts. billion by 2030.

Audience 89

Audience Manufacturing SEO Marketing 89

Martech Series

NOVEMBER 8, 2022

New innovations also include conversational AI features in Contact Center, additional benefits for developers, and more. kicked off Zoomtopia 2022, the company’s annual event to unveil new innovations to power modern work experiences and celebrate the future of communication and collaboration. Zoom Video Communications , Inc.

Communications 79

Communications Machine Learning Conversion MarTech 79

Martech Series

JULY 11, 2022

Michal Bignitz, General Manager, Head of Partners at Wix chats about Wix’s evolution through the years and what it takes for online businesses to drive deeper impact: Welcome to this MarTech Series chat, Michal, tell us about yourself and your role at Wix…. I have been at Wix for more than 9 years working in different managerial roles.

MarTech 82

MarTech SEO eCommerce Conversion 82

Martech

JUNE 15, 2023

“It’s clear to us that we are in a revolutionary moment,” said POega founder and CEO Alan Trefler at the PegaWorld conference in Las Vegas this week. “The emergence of AI in new ways is compolementing our traditional view of AI and creating enormous opportunitie and risks.”

MarTech 97

MarTech Audience Shipping Marketing 97

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

AdvertiseMint

JULY 16, 2023

Are you looking for an easy way to learn TikTok Text-to-Speech? TikTok Text-to-Speech is a great option for those who want to add life and personality to their videos without relying on manual recordings or voice-overs. Why do TikTokers use Text-to-Speech? How to use Text-to-Speech on TikTok?

Entertainment 52

Entertainment Education Audience Video Ads 52

AdvertiseMint

DECEMBER 2, 2023

You’ll also learn the key elements of high-performing display ads. Whether you’re new to display advertising or looking to refresh your creatives, the 33 eye-catching examples can help put you on the right path. Guide them with a clear call to action like “Shop Now” or “Learn More.”

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Brid.tv

DECEMBER 23, 2022

The mobile app industry is booming, and it is not predicted to slow down anytime soon. In fact, the current global revenue in the app market exceeds $430 billion. If you’re in the process of developing a mobile application and want to generate revenue from it, you will need to learn how to monetize an app first.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

VideoWeek

JULY 10, 2023

And in the business world, we’re seeing companies in pretty much every industry trying to ride the hype wave, highlighting the role of AI if they’re already using it, or looking for ways to fold it into their products and services. At first glance, AI and CTV appear set for a happy marriage.

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. Spoiler alert: it’s not even close. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

Spoton Digital Media

MARCH 22, 2023

Software that can reason, learn, and act is already changing the way marketers work, and the release of new AI tools is accelerating the exploration and use of artificial intelligence. We’re keeping an eye on the introduction and evolution of new AI tools to see what they mean for your marketing teams and ours.

Marketing 52

Marketing SEO Media 52

Digiday

FEBRUARY 26, 2023

But the ways in which attention metrics are being put to use by media shops is heading in different directions, depending on the holding company media agencies. But the ways in which attention metrics are being put to use by media shops is heading in different directions, depending on the holding company media agencies.

Media 67

Media Pop-Up Agency Banner 67

Martech

JUNE 1, 2022

Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. For those who’ve used it before, you might recognize App + Web since Google renamed it for use as the replacement for Universal Analytics. Third-party cookies are going the way of the dodo. Connected TV.

Marketing 118

Marketing Cookies Geo targeting First-Party Cookies 118

Basis

FEBRUARY 23, 2023

First off, let us provide a quick disclosure: This blog post was written by a human. But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. That’s just science.

Advertising 82

Advertising Machine Learning Conversion Rich Media 82

VideoWeek

JULY 8, 2022

The service was due to launch in France in 2023 but has been replaced with a new combined streaming service in the French market. In this week’s Week in Review: YouTube says its TikTok competitor is getting 30 billion daily views, HBO Max halts production of European originals, and Equativ makes a strategic investment in Nowtilus.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. He said the claims was “all in the hopes that forcing people to use inferior products in the short run will somehow be good for competition in the long run.” Google is ‘using clicks in rankings’ (Sept.

Mobile Search 77

Mobile Search Machine Learning Advertising Manufacturing 77

Martech Series

FEBRUARY 3, 2023

When two or more people interact visually in real time via the internet using a program or piece of software, this is known as video conferencing. Static images and text can be transmitted between two persons that are physically apart using video conferencing. from 2022 to 2028.

Communications 73

Communications Healthcare Manufacturing Marketing 73

Adtelligent

JULY 19, 2022

Usually, it is used together with SEO techniques to create a well-rounded strategy and various other advertising channels. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Search advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

AdvertiseMint

JULY 16, 2023

In recent years, the app has skyrocketed in popularity and become one of the most widely used social networking platforms available. These factors include: Account interests: The interests you show when signing up as a new user. Any new user can get many views with the right ideas and strategies. You’re not alone!

Media 52

Media Audience Social Advertising Agency 52

Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. Marketing Technology News: Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

OCTOBER 20, 2021

Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. “They do use mParticle,” he said, “but it’s not their CDP. Discovery Plus in Europe.

Audience 92

Audience Marketing Pop-Up MarTech 92

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? First in the browser world and then later to mobile and apps, marketers now have the ability to more accurately measure their ads to determine if they were effective. But then digital happened.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

InMobi

DECEMBER 20, 2018

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

Basis

MAY 18, 2022

And what devices are they using? Here, we take a look at Gen Z’s technology and media use and how they are predicted to evolve over the coming years. The top smartphone activities among iPhone users between the ages of 18 and 25 include texting, surfing the web, watching streaming videos, and using social media.

Media 71

Media Entertainment Audience Communications 71

Digiday

APRIL 16, 2023

Six months after Elon Musk bought Twitter, the social media platform has seen tremendous changes, from overhauling the app’s content policies to reinstating banned and problematic accounts. Lewis, group director of social marketing and strategy at Dentsu Creative. It has had poignant moments in history, too.

Education 71

Education Agency Brand Awareness Media 71

InMobi

JUNE 12, 2020

In fact, as travel remains subdued and TV consumption continues to shift towards subscription services like Netflix and Disney+, mobile apps outside of the walled gardens will provide the highest ROI. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

Monetize More

MAY 23, 2023

With the rise of mobile gaming, in-game advertising has become even more prevalent, as developers seek to find new ways to generate revenue. This model involves using a third-party mediator to manage and optimize your ad inventory. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

illumin

OCTOBER 20, 2023

This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. Contextual advertising works by using sophisticated algorithms and programmatic advertising platforms to scan websites or app content.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

InMobi

DECEMBER 18, 2019

In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? Using our high-quality, data sources, we can see what makes their customers tick. Apps from the top soccer teams themselves.

Audience 52

Audience Mobile Ads Ad Exchange Media 52

Basis

JULY 27, 2023

First off, let us provide a quick disclosure: This blog post was written by a human. But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. That’s just science.

Advertising 52

Advertising Machine Learning Non-Profit Media 52